Stevia ist schwer im kommen
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PureCircle consolidates its position as largest integrated producer of high-purity Rebaudioside-A (“Reb-A).
PureCircle announces the completion of the acquisition of remaining minority interest in Ganzhou Julong. PureCircle now holds 95% of the business. Following the issuance of 2,437,330 new Pure Circle shares, pursuant to the acquisition, the total issued and paid-up capital of PureCircle now amounts to 132,723,044 shares.
The completion of this acquisition further confirms PureCircle as the largest integrated producer of high-purity Reb-A and its strong position to meet surging demand from the market. PureCircle’s long-term business model is to deal directly with end-customers and PureCircle notes with great encouragement the announcement in the United States confirming the suitability of high purity Reb-A for use as a sweetener in the food and beverage market.
This development is likely to lead to increased interest and demand for high purity Reb-A from a large number of food and beverage producers in both the US and Europe. Following sustained investment in its vertically integrated supply chain, PureCircle is well placed to exploit this interest in the market.
Zevia Beats Beverage Majors to National Distribution of First Stevia Diet Soda Alternative
Seattle, WA (Vocus/PRWEB ) May 21, 2008 -- Zevia LLC (www.zevia.com) announced today that its carbonated Zevia® product containing the natural herb stevia has reached nationwide distribution. With four flavors in stores now, Zevia beat the major beverage brands to grocery store shelves across the nation, offering the first all-natural zero-calorie alternative to artificially sweetened diet sodas.
Zevia - Natural Orange Flavor
Citing the Coca-Cola Company's partnership with food giant Cargill to develop Truvia, a stevia derived sweetener intended for use in beverages and food, the mainstream beverage industry has awakened to consumer anxiety about artificial sweeteners targeting stevia as the answer. But as Truvia announcements ring out hailing the sweetener's eventual release, Zevia is ahead of the game with a finished product readily available nationwide offering consumers what they have been craving in the way of a thirst quenching, carbonated product utilizing the well known benefits of pure stevia.
“Because Zevia is the first and only zero-calorie brand that can claim to be truly all-natural, the company has been able to rapidly expand onto the shelves of high profile retailers," says Jeff Taylor, Zevia's national sales manager. “Fortunately for us, attaining shelf space hasn't been an issue as much as getting Zevia there fast enough to meet demand.”
Some of the current retailers include Los Angeles' Bristol Farms, Washington state’s QFC (a Kroger division), PCC and Metropolitan Markets, San Francisco's Mollie Stone’s Markets and Dallas's Central Markets to name a few. Retail doors carrying Zevia will increase to well over 1500 in June when committed retailer accounts come online, especially on the East Coast.
About Zevia
Zevia is an all-natural zero-calorie alternative to diet sodas available in four flavors (Natural Cola, Natural Lemon-Lime Twist, Natural Orange, and new Natural Ginger Root Beer) and packaged in 100% recycled aluminum cans. Zevia is sold in health food and specialty grocery stores nationwide with new stores added daily.
Zevia contains stevia, an herb native to South America rain forests that is many times sweeter than sugar. For centuries, tribes there used stevia as a sweetener in native foods and medicinal teas. Now poised to have an important impact on the U.S. food industry, stevia is widely accepted as an alternative to sugar and artificial sweeteners and readily available in health food and major grocery stores.
PEPSICO AND WHOLE EARTH SWEETENER COMPANY INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER PUREVIA™
'SoBe Life' Is World's First Beverage to Use Perfectly Natural, Naturally Sweet PureVia™ from Stevia Plant
Whole Earth to Market PureVia™ as Tabletop Sweetener
Haga clic para aquí ver este comunicado de prensa en Español.
PURCHASE, N.Y. and CHICAGO, July 31, 2008 /PRNewswire/—Most people can only dream of drinks and foods that are naturally sweetened, contain zero calories and also taste great, but today PepsiCo and Whole Earth Sweetener Company are making that vision a reality.
The two companies are partnering to introduce a breakthrough, zero-calorie, all-natural sweetener from the stevia plant. It's called PureVia™ and will debut in a new nutritionally enhanced PepsiCo beverage called "SoBe Life," to be launched in Latin America, starting with Peru. PureVia™ tabletop sweetener will launch in the United States this fall before expanding into drink and food products around the world. PureViaTM will be available initially in three SoBe Life flavor blends: Tropical Pomegranate, Strawberry-Kiwi and Orange-Tangerine.
"Consumers have always been looking for a beverage that is natural, tastes great and has no calories, and SoBe Life with PureVia™ answers the call," said Massimo d'Amore, CEO of PepsiCo Americas Beverages. "This will have great appeal to health-conscious people who are looking for hydration and natural ingredients."
More information regarding the Latin American launch of SoBe Life with PureVia™ can be found at www.thrillicious.com/sobelife. Supporting both branding and innovation efforts, The Arnell Group is SoBe Life's agency of record throughout the Americas.
In May, Whole Earth Sweetener Company, a subsidiary of Merisant Company focused solely on natural products, submitted a notification and supporting scientific data to the FDA that the ingredient is generally recognized as safe for use in beverages, foods and tabletop sweeteners. PepsiCo intends to market PureVia™ in beverages and foods and Whole Earth Sweetener Company will market the brand as a tabletop sweetener.
"The introduction of PureVia™ represents the culmination of four years of research and development to bring this revolutionary new product to market and satisfy consumer demand for great tasting, all-natural, zero-calorie sweeteners," said Paul Block, chief executive officer of Merisant and Whole Earth Sweetener Company. "What's unique about PureVia™ is that we've identified a way to extract the purest part of the stevia leaf to reveal the cleanest and most consistent taste."
"This is a potential game-changer among zero-calorie sweeteners," said Lou Imbrogno, PepsiCo's senior vice president of Pepsi Worldwide Technical Operations. "PureVia™ is all natural. It's extracted from the stevia plant leaf and not synthetically produced. We've got ample supply and we look forward to bringing PureVia™ to consumers around the world."
As a tabletop sweetener, all-natural, zero-calorie PureVia™ can be used in place of sugar in both hot and cold beverages, as well as sprinkled on cereal and fruit. It will be available for purchase at food and grocery stores across the United States and at PureVia.com later this fall in 40-stick cartons.
The active sweetener in PureVia™ is Reb A, an all-natural, purified component of the South American stevia plant - long known for its extraordinary sweetness. Stevia is approximately 200 times as sweet as sugar, and Reb A is the sweetest, purest part of the stevia leaf. Other forms of stevia, which typically are less pure than PureVia™, are currently sold in the United States as dietary supplements and have been used for years by consumers in countries such as Brazil, Japan and South Korea.
"PureVia is sweetened with a purified extract of the stevia plant," said Sergio Machado, director of research and development for Whole Earth Sweetener Company. "After the stevia leaves are milled, a freshwater brewing method is used to unlock the natural sweeteners, including the best-tasting extract of the plant - Reb A. This extract is then purified further until a very high purity Reb A is obtained."
PepsiCo and Whole Earth Sweetener Company have formed an unprecedented partnership through which they will jointly own and market PureVia™ globally. The two companies have agreed to buy the natural sweetener from PureCircle, a leading supplier of pure Reb A, which also will have the exclusive license to market Reb A under the PureVia™ brand in certain categories.
For more information about PureVia™ tabletop sweetener and food and beverages containing PureVia™ visit www.purevia.com and www.pureviaforhealth.com.
Dem Softdrinkriese Coca-Cola ist der langersehnte Einstieg in den europäischen Markt für Fruchtsäfte geglückt. Das könnte sich in Zukunft auszahlen, denn das Wachstum ist gerade in den Nischenmärkten am stärksten.
Bislang blieb den Amerikanern der Einstieg in den wachstumsstarken Markt für Fruchtsäfte verwehrt. Mit dem Kauf von Anteilen an Innocent könnte Coca-Cola aber ein Coup gelungen sein. Die Briten sind nämlich nicht nur Marktführer im europäischen Segment für „Smoothies“ – so die Bezeichung für cremige Ganzfruchtgetränke – sondern genießen darüber hinaus noch einen hervorragenden Ruf in der Branche. Der hat sich auch bis zum US-Softdrinkriesen herumgesprochen. Coca-Cola blättert für einen Minderheitsanteil in der Spanne „zwischen 10 und 20 Prozent“ 30 Millionen Pfund auf den Tisch.
Das erst 1998 gegründete Unternehmen bringt es mittlerweile auf einen Jahresumsatz von rund 150 Millionen Euro. Rund 250 Mitarbeiter sind mit der Herstellung und dem Vertrieb der püreeartigen Fruchtmischungen beschäftigt. In Großbritannien sind die „Smoothies“ von Innocent mittlerweile Kult. Eine Ausweitung der Beteiligung beziehungsweise eine Komplettübernahme scheint in Zukunft denkbar.
Einstieg in lukrative Segmente geglückt
Trotz der Konsumkrise weitete der weltgrößte Erfrischungsgetränke-Hersteller Coca-Cola im vierten Quartal dank starker Absatzzahlen in China, Indien und Osteuropa seinen Umsatz um 2,7 Prozent auf 7,13 Milliarden Dollar aus. Der Gewinn je Aktie übertraf mit 64 Cent die Erwartungen in Höhe von 61 Cent. Für 2009 peilt das Management ein Gewinnwachstum von drei bis vier Prozent an, woraus sich ein Gewinn pro Aktie von 3,15 Dollar ableitet. Zuletzt hat das chinesische Handelsministerium Coca-Cola die 2,3 Milliarden Dollar schwere Übernahmeofferte für China Huiyuan Juice Group Ltd. auf Eis gelegt. Zwar wäre die Akquisition aus strategischen Gründen sinnvoll gewesen, ein Beinbruch für den weiteren Geschäftsverlauf stellt sie jedoch nicht dar. Es ist nun denkbar, dass das freiwerdende Kapital entgegen den Beteuerungen der Firmenleitung für weitere Aktienrückkäufe genutzt wird. Gute Erfolgsaussichten bietet auch das Joint-Venture mit dem italienischen Edel-Kaffeeröster Illy im Segment der sogenannten Ready-to-Drink-Kaffees. Im März gingen die neuen Premium-Kaffees in zehn Ländern an den Start. Das Geschäft mit Instantkaffees gilt als besonders lukrativ.
Als Weltmarktführer im Segment Softdrinks führt kein Weg an Coca-Cola vorbei. Der Konzern ist auf der Suche nach lukrativen Wachstumsmärkten fündig geworden und wird zukünftig sein Engagement in diesen Segmenten weiter forcieren. Durch das laufende Kosteneinsparprogramm dürften Anleger vor bösen Überraschungen bei der Bilanzvorlage gefeit sein. Die Aktie sollte demnach mittelfristig das Hoch von Dezember 2008 bei 44 Euro wieder erreichen.
PureCircle quadruples stevia extract production in Jiangxi
By Caroline Scott-Thomas, 29-Apr-2009
Related topics: Natural sweeteners, Financial & Industry, Sweeteners (intense, bulk, polyols)
Major Reb A supplier PureCircle has quadrupled production capacity of stevia extracts at its Jiangxi plant in China as interest in stevia-derived sweeteners continues to grow.
The number of companies looking to reformulate or release new products using Reb A, the natural high-intensity sweetener from the leaves of the stevia plant, has boomed since the US Food and Drug Administration (FDA) issued letters of no objection that it was generally recognized as safe (GRAS) in December.
However, there have been concerns that suppliers could struggle to keep up with anticipated demand.
Corporate vice president for supply chain at PureCircle Dorn Wenninger told FoodNavigator-USA.com: “Lots of people think – mistakenly – that supply chain will be a major limiting factor for stevia. I will admit that it’s complex…but we started expansion in advance of FDA GRAS, knowing that a lot of these projects take a long time…We will be more than doubling our Reb A production over the next 12 months, aiming to produce 10,000 metric tonnes globally.”
PureCircle’s Jiangxi plant has been running at full capacity over the past 12 months, producing 1,000 metric tonnes of stevia extract, including other steviol glycosides as well as Reb A. It expects to meet its new 4,000-tonne capacity over the year ahead.
If it does run at capacity, the expanded Jiangxi plant will produce 1,300 to 1,500 tonnes of high purity Reb A in the next 12 months, Wenninger said.
Waste and water
The plant expansion, on a 20 hectare site, includes water recycling facilities, meaning that all water used in producing stevia extracts can be returned to the environment at the same quality level, and an on-site biomass energy facility to provide electricity for the local community.
“Anyone who is scaling up needs a solution for the biomass,” said Wenninger. “We have outsourced electricity production because we are experts in Reb A, but not necessarily in energy.”
The expansion also includes a factory to convert residual leaf waste into animal feed, housing for 400 employees, and new warehousing for the 50,000-tonne annual throughput of stevia leaf needed to produce 4,000 tonnes of extract.
Further expansion
The upgrade and expansion program at Jiangxi took two years and at a cost of $32m, and Wenninger said that PureCircle is looking to further expand its global production.
China currently produces 90 percent of stevia leaf over a three month harvest period. By expanding further into South America and Kenya, the company hopes to take advantage of different seasonal harvest times around the globe, to create a year-round supply.
Expansion of its refining facility in Malaysia is expected to be completed by the end of 2010, doubling Reb A production capacity there from 1,000 to 2,000 metric tonnes a year.
PureCircle made its initial public offering on the London stock exchange in December 2007, in an effort to raise US$50m to fund expansion.
By Caroline Scott-Thomas, 22-Apr-2009
Related topics: Natural sweeteners, Financial & Industry, Sweeteners (intense, bulk, polyols)
Stevia’s expense compared to other sweeteners is a major market limitation, according to a new paper on the stevia market, although industry players say they are working to bring its price down.
There has been much excitement about the promise of stevia as a natural alternative to artificial zero-calorie sweeteners, particularly since the FDA issued its non-objection in December that the stevia-derived sweetener Reb A is generally recognized as safe (GRAS) as a food additive. That decision led to a spate of Reb A-sweetened product releases, including ones from beverage titans PepsiCo and Coca-Cola.
The paper, from business research organization KnowGenix, said: “There are several limitations to the growth of stevia markets. The key ones relate to economics as stevia products are currently more expensive than other high-intensity sweetener products.”
This is a view supported by California-based sucralose distributor ISI. The company’s director of sales and marketing Bassam Faress told FoodNavigator-USA.com: “Of course stevia is a challenge. But there’s such a difference in price that we’re not really worried.”
However, he added that prices for both stevia-derived sweeteners and sucralose vary so widely between manufacturers that it is difficult to pinpoint exactly how big the price difference is.
Head of international marketing at PureCircle Angus Flood would not disclose the price of the company’s PureVia-brand Reb A but said: “The PureCircle view is that we aim to optimize value in use, which isn’t just about cost reduction…We are committed to providing this as a mainstream ingredient.”
He added that part of bringing it into the mainstream does involve trying to lower its price in relation to other sweeteners.
“The main thing is scale,” he said. “It’s that common business principle: The more you sell, the cheaper it becomes to manufacturers. It’s all about building scale and availability…We understand that if we can respond to – and drive – market demand, that will bring the price down.”
Other challenges
The KnowGenix paper added that there are also challenges for stevia in terms of finished product consistency and its reported “distinct aftertaste”, although there has been concerted effort from various companies to eliminate these effects.
Several major flavor companies, for instance, including Givaudan, Comax and Symrise, have developed ranges of bitter blockers, flavor maskers and sweetness enhancers specifically for use with stevia.
The paper, entitled Stevia as an Alternative Sweetener – Promise and Challenges, was prepared by KnowGenix in collaboration with the Center for Management Technology ahead of CMT’s Stevia World Conference, due to take place on May 14 and 15 in Shanghai, China.
The paper covers the entire stevia sweeteners market, not only high-purity Reb A.
The researchers have said they are seeking industry feedback on the paper, which is available via www.cmtevents.com .
allerdings konnte ich Stevia noch nicht testen!
Interview mit Angus Flood, Heads of international marketing PureCircle
By Caroline Scott-Thomas, 08-Sep-2009
Related topics: Natural sweeteners, Financial & Industry, Sweeteners (intense, bulk, polyols)
Cost issues remain for stevia-derived sweetener Reb A although annual sales are likely to reach $700m over the next five years, according to a new report on the US stevia market from Rabobank.
There has been a surge in interest in Reb A from food and beverage manufacturers since the Food and Drug Administration (FDA) issued letters of no objection that the sweetener is generally recognized as safe (GRAS) at 95 percent purity and above in December last year. Although stevia-derived sweeteners have been in use in many countries for centuries, high purity Reb A has garnered particular attention in recent years due to its taste profile, which is similar to sucrose.
In this latest report on the state of the US stevia market, Rabobank said that Reb A is well-positioned to become a mainstream sweetener, and that in five years’ time it could achieve sales of $333m – if it attains five percent of the high intensity sweetener (HIS) market – or up to $1.4bn, if it takes 15 percent of the HIS market, as well as five percent of the high fructose corn syrup market. Rabobank said its expectations fall “somewhere in the middle”, with annual sales of about $700m in five years’ time.
However, it highlights that price is still a major barrier to growth.
“As Reb A is still in a nascent stage, production, extraction and refining capacity is still being established and lacks critical mass,” the report said. “As a result, the price of Reb A is high compared to other caloric and noncaloric sweeteners.”
It adds that few suppliers of Reb A reveal exact pricing information, but estimates that the sweetener is selling for about $300 a kilogram. As it is around 200 times sweeter than sugar, that is about $1.50/kg on a sugar-equivalent basis. The report says that soft drink companies buy sugar at about $0.75/kg and that sugar is about ten percent more expensive that high fructose corn syrup (HFCS), the most widely used sweetener in the US beverage industry.
Sugar equivalency
Economies of scale could help deal with this problem, according to major Reb A suppliers. PureCircle said in May that it plans to make the sweetener available at sugar equivalent prices. Then in August, Blue California, the third and latest company to attain a non-objection letter from the FDA regarding its Good & Sweet Reb A ingredient, said that it is able to offer sugar-competitive prices.
Both companies have emphasized that the sugar equivalent price would only be available for very large-scale orders.
“While HFCS is under increasing consumer scrutiny, it continues to be the main sweetener used in beverage formulations, while sugar is used only in niche beverages, mainly due to cost,” the report said. “While bringing Reb A down to sugar equivalent levels would be a significant improvement, it will not fully resolve the concerns regarding costs.”
It's been a little more than a year since the zero-calorie, all-natural sweetener, Reb A attained GRAS status in the U.S. for use in food and beverages. Regulation of stevia in the U.S. and other parts of the world ignited a strong interest in the natural sweetener from both manufacturers and consumers during the past year. Not surprisingly, the first products with stevia to market were tabletop sweeteners and beverages. But because of its naturally broad appeal, stevia is now making its way into other categories as well.
“The interest we’ve experienced across food and beverage categories continues to reinforce that stevia is on its way toward becoming a mainstream ingredient,” commented Jason Hecker, director of marketing, PureCircle USA. “In the past year, we’ve partnered with companies to deliver great-tasting products across global markets in diverse categories from beverage to dairy. All these new products continue to drive stevia into the mainstream. Reinforcing this, we have proprietary research conducted earlier this month that indicates nearly half of all women in America are aware of stevia. This is a significant increase from eight months ago when we conducted our initial study.”
Research presented during PureCircle’s global Webinar in May from a mom-focused study indicated that just five months after GRAS status was achieved for stevia-derived Reb A, one in three moms were aware of stevia.
“We’ve seen clearly that acceptance has been not only as a zero-calorie solution, but also as a wonderful way to reduce calories in the ‘full-calorie’ products consumers’ love,” says Hecker. “And we are especially excited to see the recent move into products outside of beverage and tabletop.” Here’s a brief review of some of the latest stevia-sweetened products to debut globally over the past six months:
White Wave Foods, a subsidiary of Dean Foods, introduced Silk® Chocolate Light soymilk, offering consumers a naturally-sweetened, lower calorie option with only 90 calories per serving. Another product that came onto the market as a lower-calorie version of a higher-calorie favorite was Trop 50 orange juice drinks. It quickly became a $100 million brand and recently added two new varieties—Pomegranate Blueberry and Pineapple Mango.
Zero-Calorie Sobe Lifewater also got a very positive response from consumers, so the line was extended with two additional flavors: Strawberry Dragonfruit & Cherimoya Punch. Further PepsiCo launches include Aquafina Plus Vitamins 10 Cal in Canada—the nation’s first low-calorie vitamin-enhanced water to feature a pure stevia extract, all-natural sweetener—and the low-cal, hydrating beverage G2, which debuted in Mexico in three 100% naturally sweetened flavors.
Other notable international flavored water launches came from Group Danone and Frucor. Group Danone’s Bonafont recently rolled out a stevia-sweetened version of its Levite brand flavored water into Latin America. And Frucor introduced New Zealand’s first low-calorie, vitamin-enhanced beverage, featuring a stevia-derived sweetener.
Beyond beverages, Nestle rolled out Yoco Yogurt and Bliss Drinkable Yogurt in Malaysia. Both of these dairy products are naturally sweetened with zero-calorie, stevia. In New Zealand, Goodman Fielder’s Meadow Fresh Lite Yoghurt was reformulated to replace the sucralose in it with naturally-derived Reb A from stevia. It’s now being promoted as ‘naturally sweetened.’
Shortly after France gave regulatory approval to Reb A last September, Whole Earth Sweetener Co. announced plans to introduce its all-natural, zero-calorie, tabletop sweetener, PureVia™ into the market. The PureVia tabletop product was also recently launched into Mexico and Australia.
The introduction of all of these products is indicative of the global interest in and desire for a natural, zero-calorie sweetener that tastes great. Stevia-derived Reb A is meeting that desire.
GLG Purecircle und Sunwin sind die drei Großen.
Sunwin hat 85 % Marktanteil. Wieviel haben die andern beiden?
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Wertpapier: Purecircle |
Aber die Sache kommt ins Rollen, die EU wird an dem Zeug nicht vorbeikommen und Sunwin, Purecircle und die drei anderen die dran rumwerkeln, werden ihr Stück vom Kuchen abschneiden.
Coca Cola wirds nicht anheben, die haben ja ihren eigenen Supersüßstoff, aber auch egal.
Stevia GO!
FZ
Vers
1) GLG life tech
2) purecircle
3) sunwin
Von einer evt. Zulassung von Stevia in der EU werden alle profitieren.
Vielleicht sunwin einen Tick stärker, da sie mit Wild einen erfahrenen Vermarktungspartner an ihrer Seite haben.
Sunwin wollte ich erst, aber das letzttägliche Gepushe war mir dann n bißchen zuviel, deshalb purecircle.
Und
http://analysen.onvista.de/alle-analysen/artikel/...ticals-finger-weg
AUßerdem sehe ich die Konstellation purecircle-british sugar ähnlich der von VW, Shell und Daimler, die auch in Biodiesel-Anlagen investieren (Choren). Irgendwie gleicht sich das alles und die großen etablierten Buden MACHEN nun mal die Märkte und saugen alles auf.
FZ
Vers