We are a leading e-commerce company in Japan in terms of Gross Merchandise Sales, or GMS, for e-commerce product sales in 2020, according to FUJI KEIZAI CO., LTD. Under the concept of “single brand, single membership,” we seek to integrate our core businesses as part of our “Rakuten Ecosystem” business model through which Rakuten members can access a wide variety of our services with a single Rakuten ID and participate in a single loyalty program. See “Business—Our Business Operations—Membership and Incentive Programs.”
We operate Rakuten Ichiba, one of Japan’s two largest e-commerce platforms based on product sales in 2020, according to FUJI KEIZAI CO., LTD., and Rakuten Travel, one of Japan’s two leading online travel agencies in terms of Gross Transaction Value, or GTV, according to the Japan Tourism Agency, or the JTA. We are expanding overseas to establish several e-commerce platforms using a similar B2B2C marketplace model. We also offer e-books, e-book readers and online video-streaming and music-streaming services. We provide online financial services, including credit card, online banking, online securities, life insurance, general insurance, electronic payments and cryptocurrency trading services. We launched the world’s first end-to-end, fully virtualized, cloud-native mobile network in April 2020 and began offering high-speed 5G service in September 2020. As part of our marketing strategy to bring our Internet-based services to a wider segment of the Japanese population, we also operate a professional baseball team in Japan, the Tohoku Rakuten Golden Eagles, a professional soccer team in Japan, Vissel Kobe, and we have partnerships with FC Barcelona, one of the world’s most esteemed soccer clubs, and the Golden State Warriors, a leading team in the National Basketball Association, in order to boost our brand recognition around the globe. Global GTV for the Rakuten group, including transactions in our domestic and overseas e-commerce, Rakuten Travel, Rakuten Card and Rakuten Edy businesses, reached ¥22.3 trillion for the year ended December 31, 2020.
We divide our operations into three segments:
Internet Services: includes businesses running various e-commerce sites such as our primary online shopping platform, Rakuten Ichiba, online cash back sites and online travel booking sites, along with businesses for sales of advertising on these sites and our businesses related to professional sports teams.
FinTech: includes businesses engaged in providing services over the Internet such as credit cards, online banking, online securities, life insurance, general insurance, electronic payments and cryptocurrency trading.
Mobile: includes businesses engaged in communication and messaging services, such as our MNO business (and also includes our MVNO business, which is no longer accepting new service activations) and our mobile messaging and VoIP businesses. Our Mobile segment also includes our digital contents businesses such as our e-book business and video and music streaming services.
Our consolidated revenue was ¥1,101,480 million, ¥1,263,932 million and ¥1,455,538 million for the years ended December 31, 2018, 2019 and 2020, respectively.