Press Release Source: NeoMedia Technologies, Inc.
PaperClick for Camera Phones at Intel PCA and NeoMedia Booths at CTIA
Tuesday October 19, 12:24 pm ET
FORT MYERS, Fla.--(BUSINESS WIRE)--Oct. 19, 2004--PaperClick for Camera Cell Phones(TM) for the Nokia® 3650 and 3660 from NeoMedia Technologies, Inc. (OTC BB: NEOM - News), one of the hottest new products at CeBIT and CTIA Atlanta earlier this year, will make its West Coast debut at CTIA Wireless IT and Entertainment 2004 in the Intel PCA (Internet Personal Client Architecture) booth and NeoMedia booths (#421 and 567). CTIA will be held October 25-27 at Moscone West in San Francisco.
"NeoMedia is delighted to bring PaperClick to the West Coast as a participant in the Intel PCA booth as well as in our own independent booth," said Chas Fritz, the company's chairman.
What Nokia Camera Cell Phones Do with PaperClick
"With the power of PaperClick for Cell Phones, information retrieval is truly wireless," said Fritz. "By taking a picture of an EAN or UPC bar code, you can display data on the screens of the Nokia 3650 or 3660 camera phones anywhere, anytime.
"For CTIA," said Fritz, "we've activated UPC (and EAN in Europe) product codes for demo purposes, making it possible to take a picture of the code on a product, such as a can or bottle, and then link directly to the targeted Web site. For example," he said, "you can take a picture of the ISBN (for International Standard Book Numbers) code on virtually any book to link automatically via the Internet to a Web site which displays an image of the book and its price elsewhere!"
Patented PaperClick Technology
PaperClick(TM) allows bar codes and other machine-readable identifiers link directly to Web pages and other information sources, and runs on Windows®-based PCs and the Palm Pilot® PDA. Developed and patented by NeoMedia as an extension of its PaperClick platform, PaperClick for Camera Phones employs a standard browser, client software, and a network of online service and applications servers transparent to users, who simply take a picture with the phone for an automatic link to tailored on-line Web information.
A limited quantity is available to IT and wireless industry research analysts, consumer products brand managers, and potential partners. Information is available at (630) 435-9200, X122, or by e-mailing firstname.lastname@example.org. Along with free PaperClick for Cell Phones software, the system requires a Nokia 3650 or 3660 camera cell phone with a Nokia CC-49 macro lens and Internet/Web-enablement.