NeoMedia's PaperClick Platform Now Available in Australasia Through Mobile Marketing/m-Commerce Leader AURA Digital Communications
Monday October 25, 8:30 am ET
FORT MYERS, Fla.--(BUSINESS WIRE)--Oct. 25, 2004--The popular PaperClick® platform from NeoMedia Technologies, Inc. (OTCBB:NEOM - News), which links cell phones, personal digital assistants (PDA's) and PC's directly to Web pages and online data through bar codes and other identifiers, is now available in Australasia through a new reseller agreement with a leading provider of mobile marketing and m-commerce solutions.
Charles T. Jensen, president, CEO and COO of NeoMedia, said a contract has been signed with AURA Digital Communications of Sydney, Australia, to offer patented PaperClick technology to wireless carriers and manufacturers "wishing to enhance or expand their product and service offerings. Along with targeting the wireless industry, NeoMedia is growing its distribution network worldwide," he said, "making PaperClick technology immediately available to product marketers who wish to directly, effectively, efficiently and interactively reach their mobile target audiences.
"Australasia, like Europe, is a leader consumer of wireless technologies, particularly cell phones and PDA's," said Jensen. "Much as PaperClick received a strong reception when it was introduced in Europe earlier this year, we believe that, marketed by AURA, it will also be embraced by the wireless communications and technology industries in Australasia."
PaperClick an 'Ideal Fit' with AURA'
NeoMedia's Jensen called PaperClick "an ideal fit for the solutions-oriented approach of AURA. PaperClick makes information retrieval truly wireless," he said. "PaperClick for Camera Cell Phones lets users take pictures of a bar codes and display data on the screens of their Nokia® 3650 or 3660s. Or they can use PaperClick Mobile Go-Window(TM), our new wireless product that creates a text-entry window on a phone or PDA screen where the numeric value of a code can be entered for automatic linking to specific online information."
Adam Dunne, sales and marketing director for AURA, shared Jensen's excitement.
"Cell phones have become an essential part of our modern lifestyle and culture as now far more people have them than have PC's," he said. "The natural evolution is for consumers to want their mobile devices to offer much more than just simple voice, text and data services. We see PaperClick technology providing consumers and business with a range of m-commerce solutions, such as simple and secure bill payment and product purchasing, as well as instant access to valuable and relevant information."
AURA, Dunne said, was established by a team of executives who previously all held senior positions in the Australian marketing and IT industries, and specializes in developing online/wireless marketing and enterprise applications which utilize mobile bar code technology and premium rate and reverse billed SMS. AURA, he said, delivers a wide range of online and wireless applications, from Web sites to complete e-commerce solutions, to suit clients across a range of industries.
In the U.S., information on PaperClick is available at (630) 435-9200, x122, or by e-mailing firstname.lastname@example.org. Throughout Australasia, PaperClick information is available at +612 9434 0590 or by e-mailing adam@aur