TRUE LEAF erhält Marijuana-Lizenz als nächstes?
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Seit zwei Monaten hat Health Canada keine Rückfragen mehr an True Leaf gehabt, deswegen kann die Lizenz m.M.n. jetzt auch jeden Tag kommen.
Aber True Leaf ist ja zum Glück extrem busy...und weitere News werden mit Sicherheit in Kürze folgen !
Da haben sie sich offensichtlich einen sehr renomiertien Veterenär als Berater ins Boot geholt. Das passt doch prima ins Gesamtbild, finde ich.
By True Leaf Team on May 21, 2015 in Events, Featured News
Special Message from Kevin Bottomley, Director.
Yesterday was one of the most energizing days I’ve had in the past 4 years! The roll out of true leaf pet to the Marijuana community here in Chicago at the Marijuana Business Conference could not have gone better!
Almost every person that stopped by the booth had a personal connection whether it was their own pet or a friends pet there was no engagement barrier whatsoever. The direction True Leaf Pet is moving in is the RIGHT direction. We are the only company out of the 160 exhibiting companies that is focusing on products for pets and its the reason true leaf is going to be the leader in this space.
The show itself is divided into 4 trade show areas with each area hosting approximately 40 booths. The thing that really blew my mind was the flow of people. Darcy and I pitched True Leaf from 9 am to 7pm and spoke to different contacts every single time we opened our mouths…..there was zero overlap.
That is something I haven’t experienced since the start of the super bull market in resources in 2006. Being a part of a brand new industry is invigorating and really helps you get hyper focused on being successful.
Some of the questions we fielded during the day included:
When are you guys coming to market with your product?
Omg I love your concept! Do you have any samples?
Do you need distributors in X state?
I have an older dog and I’ve spent thousands of dollars trying to make him more comfortable.
How can I purchase your product?
Today’s announcement of Dr. Silver is key as well. I fielded a half a dozen questions on our association with vets as well as speaking to vets and people close to vets. Darcy kept the fact that Dr. Silver was interviewed by NBC on Tuesday a secret from me because clearly he believed I would become over stimulated. Once the news hits the wires we will be looking to gain access to this interview as America loves its television media.
I’m sure Darcy will echo my enthusiasm…..it was a special day for True Leaf yesterday. I have every confidence it will continue gaining momentum rapidly from here on out. ~ Kevin Bottomley | Director
Was für ein gigantisches Potential hier wohl schlummern mag ?
Kevin Bottomley, der ja nun wirklich kein Amateur seines Faches ist, war jedenfalls ziemlich euphorisch.
True Leaf ist auf dem Weg, hier über kurz oder lang der MARKTFÜHRER zu werden...und noch immer hat es kaum jemand bemerkt...
"Things are progressing very quickly for the company and the enthusiasm has never been higher!"
Nicht schlecht für ein Start-up, das noch eine ganze Ecke vom Verkauf seines ersten Produktes entfernt ist :-)
Wenn sich da, wir mir Kevin Bottomley schreibt, tatsächlich 2.500 Deligierte treffen, die für die Veranstaltung 800 US-$ bezahlen, dann sollte das schon eine ziemlich hochkarätige Nummer sein, die da abläuft.
Zeit, ein paar finanzkräftige Investoren zu suchen...und zu finden !
New York Cannabis Conference: International Cannabis Association
By True Leaf Team on June 23, 2015 in Other News
Recap by Kevin Bottomley.
At the conference, Day 2 in New York City provided much of the same excitement as Day 1 but with a few key notable exceptions:
The New York Times ran a story on the previous day’s events at the show, which mentioned Hemp Chews For Dogs. True Leaf was recognized as the only company focused on the 58 billion dollar per space with our hemp based chews and supplements. True Leaf’s CEO, Darcy was also interviewed by NBC online for a segment that will run later this week (we will keep you posted). There were also a few more-less commercialized publications that took to our story and promised to cover us as we move forward.
It is interesting to see how these major cities transformed with the granting of permits to groups to start cultivation of medicinal cannabis within their state. Chicago was very focused on industry service providers, as Illinois had just granted three or four licenses. With New York just on the cusp of granting their first permits to grow in state we found a much more diverse crowd of people. The sheer density of the city itself allowed us to tell the story to at least 3 times the amount of people in a much shorter time frame. We were able to connect with 3 groups that would be a nice financial partner moving forward.
We didn’t have a lot of previous experience in the New York market as it appeals to Pet Retailers, so we popped into a boutique pet food store in midtown called The Barking Zoo. We asked the owner if he had ever heard of a dog chew made from hemp? He said that he thought he’d read about it recently but had not had an opportunity to secure supply for his store. We then revealed our true nature for stopping in and he basically told us that he is firm believer in hemp not only for humans but also for pets and he would stock our product as soon as it’s After a little digging we realized there were over 50 boutique – pet shops in
True Leaf was once again the only company promoting the health benefits of a hemp-based treat for dogs! New York along with Chicago represents a huge retail market opportunity.
If we can continue to meet our Timelines and Milestones True Leaf will have extremely strong distribution in these major metropolises!
About International Cannabis Association
The International Cannabis Association (ICA) provides the resources necessary for professionals to succeed in the cannabis industry. Whether considering starting a cannabis business, taking an existing cannabis business to the next level or expanding service to support the cannabis industry, the ICA is here to help. By offering educational conferences and networking events, the International Cannabis Association brings together experts from across the cannabis industry as well as individuals simply interested in getting started. As the cannabis industry’s business-to-business association, the ICA is the professional’s source for timely, entrepreneurial and high-quality information. For more information visit www.internationalcannabisassociation.com
We have had various requests from top tier investors for the full business plan which we have will be providing once they sign a non disclosure document or "NDA" the reason for this we have financial projections in our plan for the next 5 years.
We are finalizing our packaging for our first product line now. Darcy is looking to secure distribution channels in the U.S as we speak. We are looking to have news regarding this shortly.
We are also looking into some strategic partnerships with groups that have expressed interest. We need to be cautious when negotiating this as we are focused on long term gains and dont' want to give up to much to early.
The Presidents letter is now complete. We will look at getting this out to market in the near future as well.
I hope this gives you an idea of what we are working on!
All the best,
Kevin
Executive Summary
Overview
True Leaf Medicine International Ltd., is a Canadian medical marijuana company carving a niche in the fast growing and dynamic $60 billion pet industry.1
True Leaf Pet will enter the natural pet product sector with a product line consisting of innovative hemp-‐based functional pet chews, followed by CBD supplements for pets in the USA market. This will lay a profitable foundation for the company’s long-‐term strategy to secure a new animal drug application for a cannabis-‐based pet medication sold via veterinary prescription in the $13.8 billion pet medication market.
TheProblem
Statistics show that consumers are looking for higher quality products that address health needs common to their pets, without having to worry about food safety or harmful side effects. Products containing hemp, including hemp seed oil, hemp protein and cannabidiol (CBD), are gaining significant acceptance as evidence of their nutritional and medicinal effectiveness becomes recognized. The vast majority of the companies in this market space lack mass appeal or scalability; they offer weak product platforms and often focus on the recreational marijuana consumer.
TheTrueleaf™Solution
True Leaf is well-‐positioned to meet the consumer demand for innovative pet health by marketing hemp-‐focused natural products that are professionally designed, scalable and legal for sale in the USA and Canada. The company’s initial product line-‐up will provide hemp-‐based antioxidant, joint and calming support in a soft-‐chew format that will be sold in the USA and Canada. This will be followed by an innovative product line utilizing cannabidiol (CBD) derived from hemp as the active ingredient for anti-‐inflammatory and anti-‐anxiety supplements to be sold in USA market only.
TheMarket
The USA pet industry has tripled in size since 1996 from annual revenues of $21 billion to over $60 billion today.2 This dramatic rise can be linked to three significant paradigm shifts:
•§The personification of pets as they become members of our family
•§The increasing focus on product ‘premiumization’, wellness and quality of life in our society
•§Rising awareness of food safety and security concerns related to continuing pet food recalls
True Leaf Pet’s initial hemp-‐based soft chews will enter the $3.2 billion natural pet product market and compete in the ‘functional chew’ category. This market segment continues to grow as sophisticated ‘treat’ formulas provide functional health benefits and attract supplement consumers.3 True Leaf’s CBD supplement will be sold online and offered as an anti-‐inflammatory and anti-‐anxiety supplement, capturing consumers from the supplement and pet medication market who are seeking more natural -‐ yet effective -‐ alternatives. These two products lay the foundation for the company’s 5 year goal; to receive FDA approval for a cannabis-‐based pet medication that will be sold by veterinary prescription in the $13.8 billion pet medication market.
1 http://www.americanpetproducts.org/press_industrytrends.asp
2 2014 APPA
3 http://www.packagedfacts.com/...upplements-‐Nutraceutical-‐7259313/
Competitors
Several companies have similar offerings to True Leaf, but none have combined the functional benefits of hemp or CBD into an all-‐in-‐one product offering with professional packaging and a soft chew format.
Popular functional chew products include: Zuke's® ‘Hip-‐Action’ Hip and Joint Chews, Pet Naturals® ‘Calming’ Soft Moist Chews, Cloud Star® ‘Dynamo Dog’ Hip and Joint Treats, Blue Buffalo® ‘Jolly Joints’ Jerky Treats.
CBD supplement products: There are three companies who are currently operating in this category. They are offering products in capsule and baked biscuit formats; Canna-‐Pet™ ‘Canna-‐Biscuits’ and ‘MaxCBD’ capsules, Canna-‐Companion™ Hemp CBD capsules and Treatibles™ baked CBD dog biscuits.
RevenueModel
All products will be made in the USA utilizing large-‐scale co-‐manufacturing companies featuring multiple plants and the ability to scale production to meet the market demand. The company has secured Canadian hemp seed for True Leaf’s pet chews and is currently reviewing USA and European CBD suppliers. The chew formulations will be professionally designed with research-‐backed, standardized botanical ingredients and will comply with current pet supplement marketing guidelines. The company will launch the CBD supplement range when a standardized supply is secured and the dosage levels are validated through pilot trials and/or research findings. The company plans to launch the initial hemp chew range in the fall of 2015 and will utilize a central USA distribution center to supply all of North America.
TheManagementTeam
The company is led by an exceptional management and director team, all of whom have a proven history of execution and leadership in business. True Leaf Chairman Michael Harcourt is a former Premier of British Columbia: CEO Darcy Bomford has three decades of experience in executive management and a 25 year history of manufacturing and marketing pet products throughout the USA and Canada. The remaining team has pet industry experience in finance, manufacturing and retail distribution. In addition, the marketing team brings vast knowledge and experience in branding, ecommerce and social media.
FinancialPerformance
This well-‐positioned company is predicted to achieve a $100 million valuation over the next 5 years, based on projected gross revenues of $32.8 million and a target share price of $1.21. The company expects to achieve 60% gross margins on its pet product range and over 70% on future medicinal marijuana sales from True Leaf’s co-‐division, True Leaf Medicine. Given these assumptions, capital market performance, a ‘3x sales’ multiple and a premium for being an early entrant into a new highly profitable industry -‐the company strongly forecasts that this valuation is achievable.
By True Leaf Team on July 16, 2015
US distribution center and successful trial runs latest steps in True Leaf Pet’s plan to enter $60 billion marketplace
July 16, 2015 – Vancouver BC –– True Leaf Medicine International Ltd. (CSE: MJ) announced today that it has begun trial runs for its hemp-based pet chews and secured a US distribution center to meet the expected demands of the US market.
The trial runs at a US production facility were successful, with more scheduled over the summer in preparation for a fall launch to the specialty natural pet product industry.
“We’ve been working on some very innovative manufacturing techniques that will be a game-changer in this category and the initial trials have exceeded our expectations,” said True Leaf CEO Darcy Bomford.
True Leaf has also secured CenterPoint Warehousing in Kansas City, Missouri as the company’s exclusive order fulfillment and distribution center. CenterPoint is a full service provider of warehousing, logistics, order-fulfillment and distribution services, serving the pet products industry for over 15 years. The company occupies just over 350,000 sq. ft. in an underground USDA and FDA inspected warehouse facility that is certified food grade and meets all industry standards.
”The True Leaf team has a keen eye for up-and-coming niche areas in the natural pet product market,” said Joe Fitzgerald, CenterPoint CEO. “We look forward to working with them to ensure they can service their customers efficiently and achieve success in this market.”
These two milestones align with the company’s strategy to build a scalable, product-to-market platform that can meet the expected demands of the North American market. Once the production trials are finalized, full production will begin – to meet the targeted fall product launch.
About True Leaf International Ltd:
True Leaf Medicine International Ltd. is entering the $60 billion pet industry with a line of hemp-focused pet chews and supplements marketed through natural pet health and veterinary channels in Canada and the US. The company has also filed an application under Health Canada’s Marihuana for Medicinal Purposes Regulations (MMPR) to become a Canadian licensed producer. It has passed through the preliminary and enhanced screening process of Health Canada’s review and is currently awaiting a ‘pre-license inspection’ approval.
Contact:
Paul Sullivan
BreakThrough Communications
O: 604-685-4742
M: 604-603-7358
p.sullivan@breakthroughpr.com
Die Erwartungen zu übertreffen ist immer gut.
Hoffe mal, sie bringen bald mal News über die anstehende Finanzierung - sie sollen ja mit Investoren im Gespräch sein. Bevor die Produktion im Herbst anläuft, sollte schon ausreichend Geld vorhanden sein.
Neutrale Presse ist die beste Presse... ;-)
Und die Euphorie der Unternehmensführung kann ich gut verstehen.