Local.com aussichtsreich

http://www.spreebird.com/deals/orange-county-central-coastal  

bei Reisen:

http://www.spreebird.com/getaways  

Tripadvisor extreme overvalued and Local Corp extreme undervalued


siteanalytics.compete/local corp = 24,017,606 Monthly Unique Visitors in 02/2013 (market-cap of today = 36 million, revenues in Q4/2012 = 20.9 million)

siteanalytics.compete/tripdavisor = 17,073,563 Monthly Unique Visitors in 02/2013 (market-cap of today = 7,560 million, revenues in Q4/2012 = 169.4 million) L  

Local Corp has the 1.4-fold Monthly Unique Visitors of Tripadvisor, but Tripadvisor has the 210-fold market-cap.  

und werden weiter einsammeln:



A lot of well-known investors did first small investitions in Q4/2012
.

Owner Name
Date
Shared Held
Change (Shares)
Change(%)
Value(in 1,000s)

VANGUARD GROUP INC
12/31/2012
234,521
234,521
New
375

CALIFORNIA PUBLIC EMPLOYEES RETIREMENT SYSTEM
12/31/2012
89,800
89,800
New
144

BANK OF NEW YORK MELLON CORP
12/31/2012
58,383
58,383
New
93


UBS AG
12/31/2012
16,632
16,632
New
27 Less  

First, the investment concept of Local Corp is full intact and has become more sustainable despite the precipitous declines. Only manipulated naked shortselling lemmings, washtrading and criminal activities of the market-makers pushing the stocks to incredible lows. Second, the valuations became so cheap that Local Corp became buyout targets.  

Local Corp has more than 10-fold Monthly Unique Visitors than Foursquare, but all speeak about Foursquare - extreme idiotic.

Local Corp development of Unique Visitors:
11/2012: 18,745,842 Monthly Unique Visitors
12/2012: 22,738,206 Monthly Unique Visitors
01/2013: 26,410,927 Monthly Unique Visitors
02/2013: 24,017,605 Monthly Unique Visitors
Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

Compare with the development of Foursquare Unique Visitors:
11/2012: 2,270,280 Monthly Unique Visitors
12/2012: 2,419,708 Monthly Unique Visitors
01/2013: 2,511,232 Monthly Unique Visitors
02/2013: 2,286,047 Monthly Unique Visitors
Decrease of 8,97% (February has only 28 days against 31 in January) against January and an increase of 56,23% year-over-year  

Das gitl beosnders, da das folgende noch hinzukommt:

More from joke Foursquare and the idoitc valuation´:

Foursquare is looking to raise another $50 million round of funding, but potential investors are hesitant to throw more money into the company due to concerns about Foursquare's slowing user growth and monetization strategy, according to a report in The Wall Street Journal.
The Journal reports hearing from sources that the social media startup is expected to generate a paltry $2 million in revenues this year — a small fraction of the $153 million in revenues Facebook generated in its fourth year from ads. To be fair, Foursquare only rolled out its first revenue-generating product — promoted updates for businesses — earlier this year, but the latest revenue figure suggests that the startup's business model still has a long way to go to prove itself.

Source: Mashable  

für den Text zur Foursquare, aus den ich in meinem letzten Posting zitiert habe.

http://mashable.com/2012/11/21/foursquare-revenue-2-million-2012/  

Local Corporation Launches "Fusion by Local" Premium Ad Network to Serve $3.4 Billion Local Display Ad Market
.

Gives Advertisers Reach Into Local Markets; Publishers Access to Top Brands and Additional Ad Revenue
Press Release: Local Corporation – 54 minutes ago.. .

IRVINE, Calif.--(BUSINESS WIRE)--

Local Corporation (LOCM), a leading online local media company, today announced the launch of "Fusion by Local," a new premium ad network for advertisers and brand marketers seeking to engage with targeted local audiences in markets across the U.S.

Fusion by Local gives advertisers the ability to reach targeted customers in local markets through premium display advertising inventory across some of the top media properties in the country, including sites in the company"s established network of over 1,000 regional media sites. The premium network also provides regional media publishers with access to national advertisers and brands to drive incremental advertising revenue through their media properties.

With local display advertising on the rise and expected to grow 18.2 percent this year to $3.4 billion1, advertisers are seeking ways to more effectively engage their target audiences quickly and efficiently on a local level. National and regional brands that are looking to advertise locally are increasingly seeking premium ad positioning for their campaigns near relevant content, with high quality publishers and media sites.  

Meldung zu "Fusion by Local" zum Durchklicken:

http://finance.yahoo.com/news/...launches-fusion-local-113000558.html

Dahinter verbirgt sich zwar zum Teil alter Wein in neuen Schläuchen, aber die bisherige Bezichnung "Media Sevices" hat wahrhaftig kein Schwein hinter dem Ofen hervorgelockt.  

Local Corp has a tremendous first player advantage, as it has been strong influenced the local search since the early 2000's

Important first player advantage (1): About 25 million Monthly Unique Visitors from the flagship-site alone
01/2013: 26,410,927 Monthly Unique Visitors
02/2013: 24,017,605 Monthly Unique Visitors
Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

Important first player advantage (2): Flagship-side directory of over 18 million local businesses
Our extensive flagship-side directory of over 18 million local businesses – which can be filtered by locale, optimized for social media sharing and private labeled for you – gives you the power to generate additional revenue by selling new ad formats and premium listings while securing immediate passive ad revenue. Your website will rank higher and drive relevant traffic with our proven SEO strategies, custom content and deep shared links.

Important first player advantage (3): Local Corp is THE pioneer in local technology
• Proprietary platform and know-how
»Real time business, product and services data integration
»Large scale local/commercial content production and syndication
»Very large scale CPC ad-serving and distribution
»Web indexing and local search relevance
»Very large scale SEO, SEM campaign expertise
»Local display ad production and syndication
»Web hosting and local/commercial domain name acquisition

•12 patents issued, 8 pending
»Key patents
–Local web indexing (for indexing local web sites across the web)
–Pay per call for local and commercial searches via a mobile device (multiple patents)
•The billion dollar industry question: How do we monetize mobile?
–Dynamic cascading menu search (for product search on tablets and smart phones)
–Bulk domain registration and content management (for very large scale SEO)  

Pandora has only two third of the unique visitors of Local Corp
.

Local Corp development of Unique Visitors:
11/2012: 18,745,842 Monthly Unique Visitors
12/2012: 22,738,206 Monthly Unique Visitors
01/2013: 26,410,927 Monthly Unique Visitors
02/2013: 24,017,605 Monthly Unique Visitors
Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

Compare with the development of Pandora’s Unique Visitors:
11/2012: 16,618,902 Monthly Unique Visitors
12/2012: 18,844,042 Monthly Unique Visitors
01/2013: 16,441,898 Monthly Unique Visitors
02/2013: 16.576,969 Monthly Unique Visitors
Increase of 0.82% (February has only 28 days against 31 in January) against January and an increase of 33.14% year-over-year  

• Proprietary platform and know-how
»Real time business, product and services data integration
»Large scale local/commercial content production and syndication
»Very large scale CPC ad-serving and distribution
»Web indexing and local search relevance
»Very large scale SEO, SEM campaign expertise
»Local display ad production and syndication
»Web hosting and local/commercial domain name acquisition

•12 patents issued, 8 pending
»Key patents
–Local web indexing (for indexing local web sites across the web)
–Pay per call for local and commercial searches via a mobile device (multiple patents)
•The billion dollar industry question: How do we monetize mobile?
–Dynamic cascading menu search (for product search on tablets and smart phones)
–Bulk domain registration and content management (for very large scale SEO)

Newest patent from March 2013 extends the company’s family of Enhanced Directory Assistance patents into wireless messaging systems, with potential uses extended to a host of potential mobile applications, such as the company’s mobile app of the flagship-site, which was recently named as a finalist for the 2013 Appy Awards in the Search Tools category.

Local Corp added two new important patents in 2012

Pay-Per-Call patent granted – On Nov. 6, 2012, the company was granted a patent which covers a pay-per-call Enhanced Directory Assistance (EDA) method or system. The patent describes an EDA method and/or system whereby pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries. The company believes this patent may cover an instrumental system and method for monetizing specific types of local searches by consumers on mobile devices. The company continues to develop its patent prosecution and monetization strategy.

Web domain name patent – On Dec. 12, 2012, the company was granted a patent which covers a method and system for the bulk acquisition and development of multiple web domain names.  

Powered by Local Corp
.

1. StarNet - Arizona Daily Star - Tucson, Arizona news, sports and ...
pizza or doctors or browse the full business directory, powered by Local Corp
2. Local News » orangeleader (Orange, Texas)
Breaking News. LC-M rally falls ... Local Music Guide • Texas News • US/World ... Featured • More... Powered by Local.Corp
3. Local News » Daily Progress, Jacksonville, TX
Local News. HEALTH: Local events raise money to kick cancer ... Section Teases: LOCAL MAGAZINE: Community Calendar ... More... Powered by Local.Corp
4. Local News » Meridian Star
... Powered by Local Corp
5. DeSoto News for Memphis, TN from The Commercial Appeal
Powered by Local Corp Scripps Interactive Newspaper Group Scripps Interactive Newspapers Group 2013 The E.W. Scripps Co.
6. WILM-TV — Wilmington, NC
... More... Powered by Local Corp
7. Homepage » McLeansboro Times-Leader
Local student earns honors at Model Government event • Local Scholastic Bowl team second at Summersville. Sports ... More... Powered by Local Corp
8. NH Shopping
! ... Find all of your favorite food and products, always on sale at NHGiftCardsPowered by Local Corp  

Powered by Local Corp (2)

1. Home » The Herald Banner, Greenville, TX
Hotels • Insurance • Loans • Mortgages • Movers • Pizza • Realtors • Restaurants • Storage • Tax Preparation • Travel • Featured • More... Powered by Local Corp ...
2. Obituaries » Tonawanda News
Seasonal Content: Hyperlocal Search ... Travel • Featured • More... Powered by Local.Corp
3. Local News » Meadville Tribune
More Local News Headlines. Business ... Powered by Local Corp
4. Monster Jobs » Pharos-Tribune
Featured • More... Powered by Local Corp ...
5. Rentals: Apartments in DC, VA and MD - The Washington Post
List Your Rental. Advertise your place in The Washington Post and on apartments.. Getting Started ... Powered by Local. Corp
6. DC Neighborhoods: Where to live in DC, Maryland and Virginia on ...
Browse the full business directory. Powered by Local.Corp • Politics • Opinions • Local • Sports • National • World • Business • Tech • Lifestyle • Entertainment ...
7. Homepage » Meridian Star
Photo. Community Calendar. Loading… Storage • Tax Preparation • Travel • Featured • More... Powered by Local.Corp ...  

Earnings Call February 14: Return to positive cash flow in the second quarter 2013 and steady cash flow growth throughout the remainder of

Local Corporation Q4 2012 Earnings Call February 14, 2013 5:00 PM ET. “We expect to swing to adjusted net income in the first quarter, followed by a return to positive cash flow in the second quarter of 2013 and steady cash flow growth throughout the remainder of the year.

But I am sure, that the cash flow from operations was postive, too, in the first quarter of 2013,, because teh Monthly Unique Visitors of Local Corp increased with 39.8% a lot faster than xpected in first both month of 2013 against the same period of 2012.

Compare between 2-month-period January/February 2013 with same period in 2012:

01/2012 = 18,745,778 Monthly Unique Visitors
02/2012 = 17,323,693 Monthly Unique Visitors
That are together in 01/2012 and 02/2012 = 36,069,471 Monthly Unique Visitors.

01/2013 = 26,410,927 Monthly Unique Visitors
02/2013 = 24,017,605 Monthly Unique Visitors
That are together in 01/2013 and 02/2013 = 50,428,532 Monthly Unique Visitors  

Linkdedin has only 10% more US-Monthly-Unique-Visitors than Local Corp, but with 19,200 million market-cap the 519-fold market-cap of the idiotic low 37 million of Local Corp
.

Local Corp development of Unique Visitors:
11/2012: 18,745,842 Monthly Unique Visitors
12/2012: 22,738,206 Monthly Unique Visitors
01/2013: 26,410,927 Monthly Unique Visitors
02/2013: 24,017,605 Monthly Unique Visitors
Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

Compare with the development of Linkedins Unique Visitors:
11/2012: 26,050,157 Monthly Unique Visitors
12/2012: 26,216,865 Monthly Unique Visitors
01/2013: 30,495,948 Monthly Unique Visitors
02/2013: 27,410,040 Monthly Unique Visitors
Decrease of 10,12% (February has only 28 days against 31 in January) against January and an increase of 7,71% year-over-year  

Why reduced revenues in 2013 will produce 5 million adjusted net income and more
.

Fiscal 2013 Financial Guidance: The company expects 2013 revenue to be between $93 million and $95 million, which at the mid-point is an increase of 12% compared to the fourth quarter 2012 exit run rate and adjusted net income will be 5 million.

Big Progress on the Way to 50/50 in 2013

= 50% Organic Traffic

= 50% Organic Revenue

Development of Organic Traffic/Monthly Unique Visitors (MUVs):

2010: 88 million = 31% of total traffic

2011: 117 million = 33% of total traffic

2012: 155 million = 37% of total traffic

2013; additional strong increase

Goal: 50% of total traffic

Development of Organic Revenues

2010: 17 million = 20% of total revenues

2011: 22 million = 28% of total revenues

2012: 29 million = 30% of total revenues

2013: additional strong increase

Why the concentration on organic traffic and organic revenues produce lower revenues, but higher adjustet net income
...
Estimated Proforma Margin Impact (Source: Presentation IV/2012)

Mix 1
70% SEM/Third Party advertiser revenue and 30% Organic/Direct Revenue
Results: Gross Margin = 30% of revenues, Adjusted Net Income = 4% of revenues

Mix 2
50% SEM/Third Party advertiser revenue and 50% Organic/Direct Revenue
Results: Gross Margin = 44% of revenues, Adjusted Net Income = 17% of revenues  

wie die britische Seite

http://uk.local.com/london-greater-london-london+tx.z.html

läuft? Oder vielleicht sogar Erfahrungen, weil er sie in Großbritannien schon genutzt hat?  

haben leider SEC und Finra bei kleinen Unternehmen, die ihnen offensichtlich nicht wichtig genug sind - schade.

But the SEC ignoring manipulations by smaller companies like Local Corp, where gingantic abusive naked shortselling and washtrading existing since more than 3 years

SAC Capital portfolio manager Steinberg arrested in NY: FBI
Michael Steinberg, a portfolio manager at Steve Cohen's 15 billion SAC Capital Advisors, was arrested by the Federal Bureau of Investigation at his home in New York City early Friday morning in connection with a long-running insider trading investigation of the hedge fund, a FBI spokesman said.
Federal prosecutors had been considering indicting Steinberg on charges that he traded on inside information on Dell Inc (DELL.O) stock, sources close to the matter said on Thursday

Aber man sich darauf auch einstellen bzw. bei ihr ist das die Strategie schlechthin: Nackte geshortete kleine Wert mit guten Fundamental massiv kaufen - by Local Corp habe ich inzwschen auf 74.200 Stück aufgestockt.  

Local Corp has double Monthly Unique Visitors of Priceline:

Local Corp development of Unique Visitors:
11/2012: 18,745,842 Monthly Unique Visitors
12/2012: 22,738,206 Monthly Unique Visitors
01/2013: 26,410,927 Monthly Unique Visitors
02/2013: 24,017,605 Monthly Unique Visitors
Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year
Compare with the development of Priceline’s Unique Visitors:
11/2012: 10,090,532 Monthly Unique Visitors
12/2012: 9,865,043 Monthly Unique Visitors
01/2013: 13,270,962 Monthly Unique Visitors
02/2013: 12,927,291 Monthly Unique Visitors
Decrease of 2.59% (February has only 28 days against 31 in January) against January and an increase of 10.43% year-over-year  

Local Corp has double Visitors of Priceline, but the market-cap of Priceline is with 34,320 million the 903-fold of 38 million of Local Corp  

Warum ist das Jahr 2011 und 2011 daneben gegangen?

Deloitte's 2012 Technolgy Fast 500 Ranking

Rank 284 for Local Corp with a growth of 266% from 2007 - 2011
Rank 500 for Google with a growth of 128% from 2007 - 2011
That is a average during a period with a difficult year 2011 of 29.6%.

Turnaround of Local Corp [Adjusted Net income (loss) ]had take place:

FY-09: 3,041,000$

FY-10: 13,775,000$

FY-11: (1,734,000)$

FY-12: (600,000)$

FY-13: 5,000,000$

Sicher waren da zu einem entscheiden Teil auch die Umstellungen bei Google beteiligt, sehr viel wichtiger war allerdings meines Erachtens ein anderer Grund, den das Management etwas in der Hintergrund zu verdrängen versucht und der sich auf Seite 10 des letztjährigen 10 K-Berichts wie folgt niederschlägt: Employees - As of December 31, 2011, we had 227 employees, all of whom were full-time employees. 29 were engaged in research and development, 150 in sales and marketing, 6 in cost of revenues and 42 in general and administration. None of our employees are represented by a labor union. We have not experienced any work stoppages, and we consider our relations with our employees to be good.

Man hatte innerhalb kurzer Zeit die Beschäftigtenzahl von etwas mehr als 100 binnen Jahresfrist auf 227 hochgefahren – und davon allein 150 in sales und marketing, weil man einen direkten Verkauf aufbauen wollte. Zum Entscheidungszeitpunkt und den damaligen Prognosen war das evenutell sogar eine richtige Entscheidung, wenn auch aus meiner Sicht eine sehr risikovolle. Zum damaligen Zeitpunkt galten nämlich Daily Deals als das Wachstumvehikel schlechthin. Und so stammten 60 der zusätzlichen Beschäftigen aus der Übernahme von Spreebird und diese Verkaufsorganisation sollte auch weitere Produkte von Local Corp vermarkten.  

in Sachen Daily Deals die Bremse zog, als sich dieser Bereich nicht so entwickelte, wie man das angedacht hatte, und zwar auch nicht annähernd so. Statt der 60 Leute bei der Übernahem betreuen heute weniger als 5 Personen diesen Bereich und machen trotzdem nicht weniger Umsätze, haben den Break-Even erreicht und erwirtschaften minimale Gewinne - die wohl wegen der kleinen Bedeutung auch vorerst so klein bleiben werden.

Allerdings enstanden durch dieses Herunterfahren des direkten Vertriebs zwei Probleme: Rovion war als weiteres Produkt für den direkten Vertrieb gedacht, ebenso sollte diese Schiene bei Launch for Local neben dem Channel-Vertrieb eingesetzt werden. Mit der Kappung des direkten Vetriebs machte der Besitz von Rovion wenig Sinn und man  hat Rovion richtigerweise verkauft - gegenüber dem Kaufpreis sogar mit einem Gewinn, vermutich netto trotzdem mit einem Verlust, da man ein Jahr in diesem Bereich Verluste schrieb, die den Gewinn beim Verkauf vermutlich nicht aufgewogen haben. Und bei Launch for Local hat man ausschließlich auf Channelvertrieb umgestellt, was den Absatz hier sicher langsamer wachsen lässt - aber aus Kostengründen war hier eine andere Entscheidung nicht möglich.