Local.com aussichtsreich

"We’re obviously not going buy traffic through search engine marketing where the campaigns went negative as result of these changes. So it’s kind of double impact for us in this quarter, whereby we’ll have less traffic and we’ll monetize at a lower rate.

The flipside is as we adapt to this, we’ll have double positive on the other side. As we adapt to this and optimize, which we’ve already started to do, tested a couple of dozen pages already, we’ve seen a pretty significant increase in monetization off of that testing and we expect to continue to grow that. That allows us to turn those campaigns back on, but our guidance reflects kind of where we’re right now."

Source: Transcript from Conference Call on Seeking Alpha

Track Record of Growth will going on

• ~37% CAGR 2006-2012

• 20% YoY revenue growth (Q3’12 over Q3’11)

• FY12 Guidance: ~$100M revenues: ~27% YOY growth and ~$750K Adjusted Net Income

• Forward-Looking: Increased organic revenue = higher margins and improved bottom line

After the change of the business-model by the business-solutions wiil Local Corp start from a low in Q4/2012 to new highs and reach former reveneus again.

Net Income-Driver in 2013: will be progress on the way to 50/50

= 50% Organic Traffic

= 50% Organic Revenue

Development of Organic Traffic/Monthly Unique Visitors (MUVs):

2010: 88 million = 31% of total traffic

2011: 117 million = 33% of total traffic

2012: 155 million = 37% of total traffic

Goal: 50% of total traffic

Development of Organic Revenues

2010: 17 million = 20% of total revenues

2011: 22 million = 28% of total revenues

2012: 29 million = 30% of total revenues

Goal: 50% of total revenues  

 

mit der Zielgruppenorenientierung (Soccer-Mom) ist vom Feinsten.

http://www.local.com/topics/?topic=food&keyword=food  

Local is leveraging its core business of reaching a million local Internet users per day, by launching a series of different trade websites that help people find information on a specific topic

by flankenking.1 second ago.Permalink
.

Local is leveraging its core business of reaching a million local Internet users per day, by launching a series of different trade websites that help people find information on a specific topic or local business to meet their needs. The first one recently launched is in auto insurance. Consumers will be happy with the abundance of information they find. Advertisers, who spend a reported $5.3 billion in the auto insurance category, will pay premium rates to get in front of this targeted audience.
Source: Seeking Alpa (Read more on this site)

Best of all: Advertisers will pay premium rates to get in front of this targeted audience

First vertical InsuranceLow is a comprehensive car insurance site designed to help serve you with making the best choice you can in picking the most affordable insurance solution that fits your needs
InsuranceLow is a comprehensive car insurance site designed to help serve you with making the best choice you can in picking the most affordable insurance solution that fits your needs. The more you know, the better you are to find the right type of car insurance coverage for you and your family. We thank you for visiting InsuranceLow and wish you the best of luck in picking the best car insurance solution for you!

Advertisers, who spend a reported $5.3 billion in the auto insurance category, will pay premium rates to get in front of this targeted audience.

First part: Car Insurance guide

Second part: Compare quotes - and save!

Third part: Find Car Insurance

Fourth part: Find an Agent

contractorairconditioning.c.. is the second vertical of Local Corp: The HVAC industry is estimated to be worth $16.8 billion in the U.S., and is forecasted to rise about 8 percent in 2012, and this growth is expected to continue through 2017

The new site, which focuses on heating, ventilation, and air conditioning (HVAC) , offers a complete HVAC service guide that includes educational articles and provides a variety of decision criteria for consumers who are choosing an HVAC service provider. The site also provides the ability to request quotes, access a comprehensive directory of local HVAC professionals, including contact information and, where available, user ratings and reviews. The HVAC industry is estimated to be worth $16.8 billion in the U.S., and is forecasted to rise about 8 percent in 2012, and this growth is expected to continue through 2017.

Part of this vertical are:

- Heating- Ventilation & A/C Guide

- Get HVAC Quotes

- Local HVAC Directory

- Find HVAC PRO  

http://corporate.local.com/press/newsitems/511  

Local Corp CEO: Mobile Is a Type of Traffic, Not a Type of Product
12/13/2012 - Street Fight

As the hyperlocal ecosystem continues to churn, one longstanding player has quietly been taking a bigger and bigger chunk of the pie. Local Corporation, a publicly owned media company with network traffic reaching more than 30 million local consumers, has moved from having a deep focus on local search and SEO into other new areas of SMB marketing like daily deals and mobile ads.

Street Fight recently caught up with Local Corporation CEO Heath Clarke, who has helmed the company since 1999, several lifetimes ago in Internet years. He talked about the company’s position in the hyperlocal space, the growing importance of mobile for SMBs and the future of daily deals as a category  

Question: Local Corp has a wide variety of local marketing products for SMBs. What do you see as the company’s main mission?

CEO Heath: Our main job is to help businesses connect with local consumers. … With our small business products we try to do three key things in that context. One is to get them a really professional presence online, which a lot of them have challenges with. The second is to help them with reach. And the third one is to help them engage with the customers that they already have more efficiently.  

Being first to market is no longer enough of a competitive advantage. Companies need to be first to market and have patents protecting their products to ensure sales and profit longevity. Local Corp do it like Apple - Companies need both: To be first to market and have patents protecting their products - and Apple and Local Corp has both – in opposite to a company like Groupon (only product) or Vringo (only patents)

"Before a company can book a single penny in profit it needs a product to sell. Yet in today’s fiercely competitive global economy, before a company can produce something to sell, it needs to patent the idea. Otherwise, it’s too easy for competitors to knock off the product and steal market share.

In other words, being first to market is no longer enough of a competitive advantage. Companies need to be first to market and have patents protecting their products to ensure sales and profit longevity.

Groupon (Nasdaq: GRPN) and Apple (Nasdaq: AAPL) serve as good examples of this new paradigm at work.

As you’re well aware, Groupon invented the daily deals market in 2008. All it took was a novel idea to connect consumers and businesses in a new way – via coupons over email. But guess what? Groupon didn’t have even one patent protecting its novel business model. And within four years, over 300 competitors emerged. Now, Groupon doesn’t stand a chance to keep booking higher profits, let alone survive.

Contrast Groupon’s experience with the details behind the meteoric rise of Apple and you’ll definitely get the connection between patent filings and stock price performance.

We can all agree that Apple took the world by storm with its iPhone launch in June 2007. Before it sold a single one, though, it secured as many patents as possible. And it continued to do the same thing on every next generation device."

Source: Patent Filings: The Next Great Leading Indicator by Seeking Alpha
March 11, 2012

                    §
An example is the last new product of Local Corp backed through a patent of Local Corp: In two smart moves, Local Corporation (LOCM) is generating new revenue streams and setting up shareholders for big returns. An important pay-per-call patent and a strategy to launch a series of popular industry-specific websites will drive high-value ad revenues, boosting Local's already healthy revenue growth rate of 40% per year.
                    
           §
December 6, 2012

Irvine-based Local Corporation has launched a new, local lead generation site today, called Insurancelow.net, which it says is the first in a series of lead generation websites being launched by the company. The new site offers a car insurance guide and details on choosing car insurance carriers. Local Corporation said it expects the lead generation sites to offer educational articles and opportunity to receive quotes from industry professionals. The firm said it believes the launch of the lead gen sites would help it monetize the 30M consumers it reaches each month.

Local Corporation Granted U.S. Web Domain Name Patent - This is the eleventh patent issued to the company and was part of the original OCTANE360 platform and asset acquisition in July 2010.

Covers Bulk Acquisition and Development of Domain Names

IRVINE, Calif.--(BUSINESS WIRE)--Dec. 12, 2012-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,312,125, which covers a method and system for the bulk acquisition and development of multiple web domain names.

Issued on Nov. 13, 2012, the patent describes a system and method for enabling the bulk acquisition and management of multiple web domains. The patent covers the technology related to the fulfillment of web domains. Local Corp. is currently using this technology for its small and medium-sized business (SMBs) customer as well as for the development of its recently announced vertically oriented lead generation sites. The method includes collecting a set of domain names for bulk content development, some of which are derived from user-provided keywords; filtering the set of domain names based on matching the domains to most-often used search terms by consumers; automatically submitting domain names for purchase; applying a template to the web domain related pages; and inserting content in those pages.

“The domain name industry continues to grow, with the number of domain names registered worldwide expected to top 305 million by 20181,” said Heath Clarke, Local Corporation chairman and chief executive officer. “This method is already being used as part of our Launch by Local SMB fulfillment platform and forms the basis for our site expansion into lead generation verticals. We’ve spent years developing our intellectual property portfolio, and we’re pleased that this key patent has issued.”  

postet Libuda inzwischen schon jahrelang - und dass davon kaum jemand so wie Local Corp davaon profitieren wird auch.

Question: What areas of local marketing do you see growing in the next year or so and why?

CEO Clark: If you look at the different digital media products that we have or are partners for, we have got everything from hyperclick to leads to daily deals to display to SEO. So, there’s a wide variety of things. Mobile is more a type of traffic than a type of product, and obviously everything is going mobile. That makes everything more complicated for small business owners because they know that they’ve got to spend money digitally. Local ads work really well [on the desktop], but it’s more complicated over mobile devices, particularly if you’re dealing with pay-per-click ad campaigns. So, they’re doing online more and more, and all the consumers they are chasing are doing everything on their mobile devices.

 

I am sure, that Ebay's Milo and Groupons now and a lot other hurt an important patent of Local Corp

Milo saying about MIlo: "Milo is local shopping made easy. We search your local store shelves in real-time to find the best prices and availability for the products you want to have — right now. Milo shows you what's in-stock where and tells you how much it costs at that moment. We also offer detailed product information and user reviews, so you can be confident you're getting a product that fits your needs. In short, we make it easy to access the best of both online and offline shopping worlds — all in one place.
As the boundary between online and offline commerce continues to blur, Milo continues to expand its coverage and capabilities — increasing our number of products and retailers, introducing additional mobile features and working to seamlessly connect the online and offline worlds. With the additional resources of eBay, Milo is intent on changing the face of shopping — for decades to come."

I am sure, that Ebay's Milo hurts the following important patent of Local Corp - Abstract of Local Corp's Patent

"A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user."

I am sure, that Ebay's Milo hurts an important patent of Local Corp - What is claimed is:

1. A computer-implemented method for providing online local shopping information to a user with a web browser who is interested in purchasing a product at a brick and mortarretailer, comprising: at an online localization service having a database including geocodes for a plurality of retailer addresses, receiving a universal resource locator from the web browser that contains a plurality of search parameters, wherein thesearch parameters include a search origin that indicates a geographic location and a product name for a product; at the localization service, using the search origin and the product name to generate a web page containing a list of retailers in thevicinity of the search origin that carry the product; and consulting a plurality of geocoding services over the internet to determine whether the geocodes are accurate with the localization service.

2. The method defined in claim 1 further comprising ordering the retailers on the web page according to their distance from the search origin.

3. The method defined in claim 1 further comprising: with an advertisement server, providing a targeted advertisement for the web page.

4. The method defined in claim 1 further comprising: with an advertisement server, receiving at least the product name and the search origin; and applying targeted advertisement display criteria to at least the product name and the searchorigin to determine which targeted advertisement to display on the web page.

5. The method defined in claim 1 wherein the localization service comprises a database containing promotional pricing information, the method further comprising: displaying product prices on the web page, wherein the product prices reflectpromotional pricing adjustments from the promotional pricing information.

And the additional claims 6. - 20. you can read on patentgenius.c.. My advice: Do it and I am sure, you will believe like Flankenking, that Ebay's Milo and Groupons Now and a lot other hurt this important patent of Local Corp.  

= 50% Organic Traffic

= 50% Organic Revenue

Development of Organic Traffic/Monthly Unique Visitors (MUVs):

2010: 88 million = 31% of total traffic

2011: 117 million = 33% of total traffic

2012: 155 million = 37% of total traffic

Goal: 50% of total traffic

Development of Organic Revenues

2010: 17 million = 20% of total revenues

2011: 22 million = 28% of total revenues

2012: 29 million = 30% of total revenues

Goal: 50% of total revenues

Net Income-Driver in 2013: Progress on the way to 50/50 - More than doubling of Launch by Local-Subscriptions: After my esttimates the subscritptions of Lauch by Local for $249/month (Propel-Package) will increase from 31/12/2012 to 31/12/2013 from 1,100 to 3,000. And the Ignite-Package for $99 will reach 2,000 subsrcbers.

Estimated Proforma Margin Impact (Source: Last Presentation IV/2012)

Mix 1
70% SEM/Third Party advertiser revenue and 30% Organic/Direct Revenue
Results: Gross Margin = 30% of revenues, Adjusted Net Income = 4% of revenues

Mix 2
50% SEM/Third Party advertiser revenue and 50% Organic/Direct Revenue
Results: Gross Margin = 44% of revenues, Adjusted Net Income = 17% of revenues

Net Income-Driver Verticals: Advertisers will pay premium rates to get in front of this targeted audience: Local Corp is leveraging its core business of reaching a million local Internet users per day, by launching a series of different trade websites that help people find information on a specific topic or local business to meet their needs. The first one recently launched is in auto insurance. Consumers will be happy with the abundance of information they find. Advertisers, who spend a reported $5.3 billion in the auto insurance category, will pay premium rates to get in front of this targeted audience.  

erst kurz vor Ablauf dazugeschlatet - aber besser als nichts:

http://www.spreebird.com/getaways  

Excellent News from BIA/Kelsey’s Mobile Forecast: From National to Local - 3 most important aspects for Locral Corp

by flankenking.15 minutes ago.Permalink
.

5 November 2012

– U.S. mobile local advertising will grow from $664 million in 2011 to $5.8 billion in 2016, a CAGR of 54.2%.

– It also represents a 41% share of 2011 overall U.S mobile advertising ($1.6B) growing to 58% of 2016 mobile advertising ($9.9B)

– We’ll also see mobile advertising move down market to SMBs through a combination of self-serve tools, and local media direct sales channels.  

Good News for Local Corp: BIA/Kelsey forecasts ad revenues for the online/interactive/digital segment of the U.S. local media market to grow from $21.2 billion in 2011 to $38.1 billion in 2016 (12.4 percent CAGR)

“Search advertising still dominates interactive spending, accounting for slightly more than 51 percent of the total online market,” said Matt Booth, chief strategy officer and program director, Interactive Local Media, BIA/Kelsey. “Overall, we remain very bullish on interactive spending, and especially on new mobile monetization methods like point-of-sale offerings that are showing performance improvements. In fact, we expect mobile growth to offset some of the slowing in core search and display in the outer years of the forecast.”  

Tech investment cycle for 2013 and beyond (Source: Market Watch - Read the complete article there!) - Why investors shouldn’t be betting on the stocks of companies whose revenue-growth models run after old pattern

It used to be a lot easier to judge exactly where we were in a tech investment cycle, until Apple Inc. and other tablet and smartphone makers disrupted a 30-year pattern. Before the rise of the iPhone, iPad and Android-based mobile devices, the purchasing of new technologies by businesses had held to a consistent pattern for three decades.

But that model has been turned on its head, because the rise of mobile connectivity and the slow death of the personal-computer market are slowly fusing the enterprise and consumer markets.

In the old pattern, chip makers like Intel Corp. and Advanced Micro Devices Inc. bought chip equipment from the likes of Applied Materials Inc., Novellus Systems Inc. and KLA-Tencor. Computer makers like Dell Inc. and Hewlett-Packard Co. put those chips into PCs they sold to businesses. Enterprises then bought networking gear from Cisco Systems Inc. and others to tie all those PCs together, and storage equipment from EMC Corp. and others. Finally came the enterprise software, usually from International Business Machines Corp., Oracle Corp., Microsoft Corp., SAP AG and/or Adobe Systems Inc. (and usually installed by business and IT consultants), which ultimately allowed businesses to extract value from their investments.

The beginning of a new cycle would usually start with the release of more-powerful chips.


Paradigm shift : Yet new chips are no longer the most important driver of an upgrade cycle. The main force for this is the proliferation of ever more-powerful apps running on mobile devices.

After 30 years of integrating wave after wave of new technologies, most companies don’t run their businesses in any way that resembles their old management processes. That’s why investors shouldn’t be betting on the stocks of companies whose revenue-growth models pretend they do. Jetzt am Börsenspiel teilnehmen!
melden  

http://www.marketwatch.com/story/...nd-2013-01-07?link=MW_latest_news  

If you look at the different digital media products that we have or are partners for, we have got everything from hyperclick to leads to daily deals to display to SEO. So, there’s a wide variety of things.

Mobile is more a type of traffic than a type of product, and obviously everything is going mobile. That makes everything more complicated for small business owners because they know that they’ve got to spend money digitally. Local ads work really well [on the desktop], but it’s more complicated over mobile devices, particularly if you’re dealing with pay-per-click ad campaigns. So, they’re doing online more and more, and all the consumers they are chasing are doing everything on their mobile devices.

Quelle: #4480  

Chance gegenüber dem von Local Corp:

http://streetfightmag.com/2013/01/08/...o-build-business-directories/  

The offer of Local Corp is clear better
flankenking by flankenking . 6 minutes ago . Permalink
Here are two tools that publishers can use to build custom business directories into their...
Here are two tools that publishers can use to build custom business directories into their existing publication websites.

1. Broadstreet: Monetize community sites with a WordPress plugin.
Broadstreet, an advertising technology firm aimed squarely at hyperlocal publishers, offers a WordPress plug-in to create portable business directories. Publishers can use Broadstreet’s tools to automatically fill in business details and photos (based on publicly available data) or manually add listings information on their own. The plug-in gives merchants the ability to update their own listings and post daily specials to the directory via text message or Twitter. Broadstreet’s plug-in is free to use. The company offers premium features, like automated importing, for $25 a month.

2. Local Corporation: Use a white-label platform to connect with local merchants.
Local Corporation offers a white-label business-directory platform that publishers can use to generate revenue, increase site traffic, and connect with local merchants in their area. Publisher integration can take place in as brief a time as one day. Publishers have the option of offering enhanced listings to clients for an additional fee, allowing advertisers to create profile pages with coupons, videos, photos, and links to their social media sites. Local Corporation charges its publishing partners based on an RPM model, with no licensing fees and no upfront costs.  

Launch by Local offers help for a lot of different verticals

“We already provide small businesses with leads as part of our ‘Launch by Local’ digital media suite for small businesses, so it’s natural for us to expand further into this performance ad segment,” said Heath Clarke, Local Corporation, chairman and chief executive officer. “These sites expand our ecosystem and lead generation is expected to help us to optimize overall monetization by harvesting leads from the 30 million consumers we reach each month, who are searching for goods and services locally.”

Online advertising for apartment communities - A new lease on prospective tenants

Online advertising for carpet cleaners - Strategies for being a customer’s first call

Online advertising for caterers - Serving up more customers

Online advertising for conventions - Showcase your capabilities, book more events

Online advertising for assisted living facilities: Reach prospective clients, plus the adult children who care for them

Online advertising for auto parts and repair - Tune up your customer base

Online advertising for cleaning services - Outshine the competition

Online advertising for cosmetic dentists - Brighten your business prospects

Online advertising for dentists - Put some bite in your business

Online advertising for flooring businesses - Smart steps to more customers

Online advertising for restaurants - Put more customers on your menu

Online advertising for furniture businesses - Your portal to furniture buyers

Online advertising for glass repair businesses - A clear view to your customers

Online advertising for golf courses - The straightest shot to your customers

Online advertising for hair salons - Restyle your client base

Online advertising for HVAC businesses - Heat up your customer base

Online advertising for lawyers - Direct clients to your practice

Online advertising for small to medium sized businesses - Your road to reaching customers

Online advertising for movers - Move your business forward

Online advertising for pest control - Strategies for being a customer's first call

Online advertising for physicians - Bringing greater accessibility to your patients

Online advertising for plastic surgeons - Rise above the rest

Online advertising for pool businesses - Swim laps around your competitors

Online advertising for roofers - Build connections with homeowners

and a lot more.

You could spend over $1,000 elsewhere or get it all with Launch by Local for just $249. See how Local Corp stack up over the competition. The complete offer (named Propel) of the Launch by Local-package for only $249:

- URL-Acquisition

- Web-Hosting

- Site Design

- Mobile

- Social Media

- Content

- Listings

- SEO

- Display

- Offers

- Calls

- Leads

Propel gets you everything you need to launch your business to new heights so that you can get found by customers looking for you when they’re ready to buy. The best part about it? Our package offers an unbeatable value at one low price. Sign up today and we’ll do all the work to get you started.

My estimate for Launch by Local (Propel-package for $249/month) is 1,100 subscribers at the end of 2012 and 3,000 subsribers at the end of 2013.
Sentiment: Strong Buy  

Vorteile werten, ist schwer abzuschätzen:

Other important patent of the last time - Local Corporation Granted U.S. Pay-Per-Call Patent - Patent Can Help Company Monetize Multi-Billion Dollar Mobile Advertising Market

Local Corporation – Tue, Nov 27, 2012 7:30 AM

Local Corporation (LOCM), a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,306,208, which covers a pay-per-call Enhanced Directory Assistance method or system.

Issued on Nov. 6, 2012, the patent describes an Enhanced Directory Assistance (EDA) method and/or system whereby pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries. The company believes that the patent may cover numerous pay-per-call EDA inquiry methods, such as text and the latest voice command search integrations offered on many of today’s smartphones, as well as traditional voice-based EDA inquiries.

"Borrell Associates estimates that approximately 5 billion Enhanced Directory Assistance (EDA) inquiries from mobile devices will be made in 2012, along with 1 billion more from landlines. EDA is gradually transitioning into an advertiser-pays model, with pay-per-call representing the advertising vehicle," said Heath Clarke, Local Corporation chairman and chief executive officer. “We believe this patent may represent a core intellectual property component of the emerging pay-per-call mobile ad industry because it contemplates the provision of pay-per-call ad listings in response to EDA searches. We’re pleased that this patent validates the considerable time we have spent developing our intellectual property in the area of performance advertising, including EDA.”

The patent also provides a method and/or system for dynamically ordering pay-per-call directory listing results and tracking subsequent telephone referrals. EDA pay-per-call ad revenue is intended to provide additional revenue for carriers. The patent is a continuation of a patent previously issued to the company.  

- Only 33.4% have a local phone number on their home page

- Only 22% have an email address on their website

- Just 6.7% of SMB websites are mobile-compatible

- Only 6% have a Facebook business page

- Google changes its search algorithm 500 times per year

- Mobile has arrived in force

- SMBs spend thousands and need multiple vendors to solve for their most basic marketing and advertising needs

Source: Research by Vsplash and BIA/Kelsey: SMB Digital Scope and Audit Study  

Launch by Local offers help for a lot of different verticals: What clients say
by flankenking.a second ago.Permalink
"Since improving my listing, we've gotten dozens of new customer. This is now my best marketing Strategy. Best of all, I only have one login to manage all my online listings ."
Jeremy Aldridge
Resedential Realtor
Excecutive Realty & Investments

"I spent tow years and wasted thousands of dollars trying to get my company listed on the first page of search results, and within just two weeks, Local Corp made it happen."
Jay Greenstein
Owner, Kendale Air Conditioning

"Local Corporation has helped my company target local customers try getting me on the first page of the search engines for my area. Local's SEO program is getting my more calls than before and my competitors want to know my secret."
Adam Jackson
Owner and President
Smartphone ER

"As a small business, I don't have time to focus on my website, listings or social media. My bakerey business relies on referrals and with Local, I let them do all the work for me to spread the word online. So now I can focus on baking my delicious baked goods.
Ron Pjilman, Owner, Best Bites Bakery  

U.S. Mobile Advertising Revenues Quadruble by 2014 - And the biggest winner is Local Corp

Paragon Report – Tue, Dec 11, 2012 8:20 AM EST.. .

Mobile advertising has been garnering increased attention in 2012 as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011.

Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. A recent report from research firm Strategy Analytics has shown that the number of smartphones in use globally topped the 1 billion mark for the first time ever in the third quarter; by 2015 that number is expected to double.  

growth from 6.6 million MUVs during the year ago period. Mobile traffic of Local Corp also continued to grow, representing over 24.5 million MUVs during the third quarter 2012, up over .