Local.com aussichtsreich

http://seekingalpha.com/article/...rs-makes-it-an-obvious-opportunity  

Usage of Search Among Buyers In The Shopping Prcocess = 93%

Source: GroupM Search and Compete Study; From Intent to In-Store: Search's Role in the New Retail Shopper Profile  

Local Corp do it like Apple - Companies need both: To be first to market and have patents protecting their products - and Apple and Local Corp has both

"Before a company can book a single penny in profit it needs a product to sell. Yet in today’s fiercely competitive global economy, before a company can produce something to sell, it needs to patent the idea. Otherwise, it’s too easy for competitors to knock off the product and steal market share.

In other words, being first to market is no longer enough of a competitive advantage. Companies need to be first to market and have patents protecting their products to ensure sales and profit longevity.

Groupon (Nasdaq: GRPN) and Apple (Nasdaq: AAPL) serve as good examples of this new paradigm at work.

As you’re well aware, Groupon invented the daily deals market in 2008. All it took was a novel idea to connect consumers and businesses in a new way – via coupons over email. But guess what? Groupon didn’t have even one patent protecting its novel business model. And within four years, over 300 competitors emerged. Now, Groupon doesn’t stand a chance to keep booking higher profits, let alone survive.

Contrast Groupon’s experience with the details behind the meteoric rise of Apple and you’ll definitely get the connection between patent filings and stock price performance.

We can all agree that Apple took the world by storm with its iPhone launch in June 2007. Before it sold a single one, though, it secured as many patents as possible. And it continued to do the same thing on every next generation device."

Source: Patent Filings: The Next Great Leading Indicator by Seeking Alpha
March 11, 2012

Companies need both: To be first to market and have patents protecting their products - and Local Corp has both. In other words, being first to market is no longer enough of a competitive advantage. Companies need to be first to market and have patents protecting their products to ensure sales and profit longevity.

Nn example is the last new product of Local Corp backed through a patent of Local Corp: Local Corporation Debuts Lead Gen Effort

December 6, 2012

Irvine-based Local Corporation has launched a new, local lead generation site today, called Insurancelow.net, which it says is the first in a series of lead generation websites being launched by the company. The new site offers a car insurance guide and details on choosing car insurance carriers. Local Corporation said it expects the lead generation sites to offer educational articles and opportunity to receive quotes from industry professionals. The firm said it believes the launch of the lead gen sites would help it monetize the 30M consumers it reaches each month.  

Why you should invest in Local Corp to increase your performance

Consumer Properties Statistics of Local Corp: Local Corporation's Consumer Properties help advertisers stand out and engage with the right customer at the right time.

- Monthly Unique Visitors: Over 30 million

- Monthly Page Views: Approximal 50 million

- Page Views per Visit: 2.5 views average

- Impressions: 1.2 billion

- Click Through Rate: Up to 8x more than industry-standard

Track Record of Growth

•~37% CAGR 2006-2012

•20% YoY revenue growth (Q3’12 over Q3’11)

•FY12 Guidance: ~$100M revenues: ~27% YOY growth and ~$750K Adjusted Net Income

•Forward-Looking: Increased organic revenue = higher margins and improved bottom line


Extreme Undervalue with only 0.44-times-revenues  

Our award-winning, proprietary technology platform, powered by Octane360, and our Keyword DNA™, focus on bringing you results through a combination of unique content, technical optimization and analytics.

For more than 10 years, we have helped hundreds of thousands of local business connect with online customers on local.c.. and Spreebird. We have what it takes to help you win more business.  

Online advertising for apartment communities - A new lease on prospective tenants

Online advertising for carpet cleaners - Strategies for being a customer’s first call

Online advertising for caterers - Serving up more customers

Online advertising for conventions - Showcase your capabilities, book more events

Online advertising for assisted living facilities: Reach prospective clients, plus the adult children who care for them

Online advertising for auto parts and repair - Tune up your customer base

Online advertising for cleaning services - Outshine the competition

Online advertising for cosmetic dentists - Brighten your business prospects

Online advertising for dentists - Put some bite in your business

Online advertising for flooring businesses - Smart steps to more customers

Online advertising for restaurants - Put more customers on your menu

Online advertising for furniture businesses - Your portal to furniture buyers

Online advertising for glass repair businesses - A clear view to your customers

Online advertising for golf courses - The straightest shot to your customers

Online advertising for hair salons - Restyle your client base

Online advertising for HVAC businesses - Heat up your customer base

Online advertising for lawyers - Direct clients to your practice

Online advertising for small to medium sized businesses - Your road to reaching customers

Online advertising for movers - Move your business forward

Online advertising for pest control - Strategies for being a customer's first call

Online advertising for physicians - Bringing greater accessibility to your patients

Online advertising for plastic surgeons - Rise above the rest

Online advertising for pool businesses - Swim laps around your competitors

Online advertising for roofers - Build connections with homeowners

and a lot more.

“We already provide small businesses with leads as part of our ‘Launch by Local’ digital media suite for small businesses, so it’s natural for us to expand further into this performance ad segment,” said Heath Clarke, Local Corporation, chairman and chief executive officer. “These sites expand our ecosystem and lead generation is expected to help us to optimize overall monetization by harvesting leads from the 30 million consumers we reach each month, who are searching for goods and services locally.”


You could spend over $1,000 elsewhere or get it all with Launch by Local for just $249. See how Local Corp stack up over the competition. The complete offer (named Propel) of the Launch by Local-package for only $249:

- URL-Acquisition

- Web-Hosting

- Site Design

- Mobile

- Social Media

- Content

- Listings

- SEO

- Display

- Offers

- Calls

- Leads

Propel gets you everything you need to launch your business to new heights so that you can get found by customers looking for you when they’re ready to buy. The best part about it? Our package offers an unbeatable value at one low price. Sign up today and we’ll do all the work to get you started.

My estimate for Launch by Local (Propel-package for $249/month) is 1,100 at the end of 2012 and 3,000 at the end of 2013.  

Die bestehend Unsicherheit ist jedoch, wie sich der Absatz von Launch by Local entwickelt. Local Corp hat zwar ein schier unglaublich gigantisches Potenzial von 18 Millionen Business Listings, das ich als einen enormen Schatz bewerte, aber die Kunden kommen eben nichtvon selbst, denn die wissen in der Regel zu uns hier auf dem Board gar nicht, dass es  so etwas sensationell Gutes wie Launch by Local von dem Pionier dieser Szene giibt. Und selbst wenn sie das wissen, kaufen sie vermutlich nicht ohne Ansprache.

Daran will Local.com arbeiten und de Mitarbeiter im Inside-Verkauf verstärken. Die 2011 einmal angedachte Idee, dies über "Leute auf der Straße" zu tun, die gleichzeitig Daily Deals verkaufen, war eine glüclklicherweise beerdigte Schnapsidee, die in der Vergangenheit eine Stange Geld gekostet hat. Aber bekanntlicherweise kommt man nur über den Umweg durch seine Irrtümer zum ZIel - und was ich dem Management von Local hoch anrechne: Man beerdigt seine Irrtümer schnell.

In einer Branche, in der Local Corp tätig ist, muss man aber auch das Risiko von Irrtümern eingehen, denn nur beim Beamten-Mikato hat derjenige, der sich zuerst bewegt, verloren.  

Local Corp ist THE pioneer in local technology

Our award-winning, proprietary technology platform, powered by Octane360, and our Keyword DNA™, focus on bringing you results through a combination of unique content, technical optimization and analytics.

• Proprietary, patent-pending inbound marketing platform, Octane360 outsmarts the competition to deliver organic, first-page ranking on the major search engines

• Proprietary local search technology with Keyword DNA™ puts your business in the right place in front of the right audience

For more than 10 years, we have helped hundreds of thousands of local business connect with online customers on local.c.. and Spreebird. We have what it takes to help you win more business.

We are committed to getting your business found online and winning you more local customers. And the people who make that happen are the best in the business. They have years of online experience, a deep understanding of local markets, certification in all the key areas—SEO, website design, social media, advertising campaigns, and more—plus specialized knowledge of business categories from plumbing and dry cleaning to auto repair and catering. Our online certified experts are both the commander and mission specialist of your campaign. With a strong local focus, they identify the key components that will get you found online—then optimize and implement the strategy. To ensure you get the best return for your money, they continually monitor and fine-tune your campaign and send you frequent tracking reports.

Our technology platform manages your online marketing from start to finish.

First important point: Our inbound marketing and ad management platform publishes your search and display ads, social media and web content, and directory listings.

Second important point: Our proprietary technology ensure your business is in the right place locally and seen by the right target customers. We want to generate results, including calls, leads, impressions, visits and followers for your company.

Third important point: Our team leverages our technology to track, refine and optimize your results. We apply local marketing campaigns to get you better performance from your budget.  

Zillow has 15.9-fold multiple of Local Corp - Extreme Idiotic, because Zillow could be only a vertical of Local Corp.

Zillow has 8-times revenues - as a result of a market-cap of 927 million and revenues of 115 million in 2012 This amount of 8-times-revenues of Zillow is the 18.3-fold of Local Corp's idiotic low 0.44-times-revnues from 100 million revenues in 2012 and a market-cap of only 44 million of today.  

da mir von meinem Investment in ICG Group (früher Internet Capital) bekannt ist. Immer wenn der Index massiv steigt, erhöhen die Shortseller ihre Leerverkäufe massiv, um bei den anderen Anlegern den Eindruck zu erwecken, dass die Kurse dieses Papier sogar fallen, wenn der Kurs stark steigt.

Nichtsdestotrotz ist der Kurs von ICGGroup in den letzten zehn Jahren, in denen ich dabei bin (allerdings nur mit einem kleineren Teil meines früheren Höchstbestandes, dessen Abbau ich teilweise in Local.com investiere habe) von $3,40 auf momentan fast $12 gestiegen.  

Zumindest bei ICG Group waen solche, wie die im vorhergehenden Posting geschilderte Tage fast ausnahmslos ideale Tage zum Einsteigen bzw. Ausbauen des Bestandes.  

in den letzten beiden Postings offenbar nicht. Da ich aber schon Eigner von 60.000 Aktien von Local Corp bin, geht aus Gründen der Risikostreuung nicht mehr - auch wenn es in den Fingern juckt.  

"Without a doubt, 2012 has been an insane year for small business marketing on the Web. Most companies I know providing digital marketing services to SMBs have been up to their eyeballs in work. What’s going on? Aren’t we in some kind of recession?

Apparently not. While attending the BIA/Kelsey SMB Digital Conference in Chicago recently, it became apparent small businesses are busy getting their Digital on. So to prepare you for the coming onslaught of Moms & Pops who desperately need your fine services, dear reader, I thought you might enjoy some of the juicy stats presented at the conference."



http://searchengineland.com/...r-the-coming-smb-marketing-boom-134259  

40% Of SMBs Expect To Increase Digital Spend In Next 12 Months

3.7% Decrease

48.0% Maintain

8.3% Not sure  

SMBs Are Using Almost 2x More Digital Media Channels vs. 5 Years Ago: If you are selling digital marketing services to SMBs, that’s the kind of stat you like to see. The gradually improving economy along with the rapidly increasing media dominance of the consumer Internet is driving all marketers to increase focus on digital channels.

Average Number of Media Used by SMBs
2007: 3.0
2008: 3.1
2009: 3.1
2010: 4.6
2011: 4.4
2012: 5.8  

Multiple of Local Corp should not be lower than 2.13-times-revenues of Demand Media
as a result of 808 million market-cap and about 380 million revenues in 2012. Demand Media has high costs of revenues, too. But the 2.13-times-revenues of Demand Media are near the 5-fold of the idioctic low 0.44-times-revenues of Local Corp.

Google has 4.4-times revenues- this the result of 230 billion market-cap and 44 billion revenues in 2012. This 4.4-times-revenues of Google are the 10-fold of the idotic low 0.44-times-revenues of Local Corp (only 44 million market-cap but 100 million revenues in the year 2012).

Competitor Yelp has 18-fold multiple of Local Corp - Idiiotic: Competitor Yelp has 8-times revenues as the result of a market-cap of 1,190 million and 150 million revenues in 2012. That is the 18-fold of the 0.44-times-revenues of Local Corp as the result of 44 million market-cap and 100 million revenues in 2012. Maybe the 3-fold could be a fair value, because Yelp has lower cost of revenues, but very high costs of marketing, too.

Competitor Angies List has 9.4-fold multiple of Local Corp - Extreme Idiotic: Competitor Angies List has 4.12-times revenues - as a result of a market-cap of 679 million and revenues of 165 million in 2012 This amount of 4,12-times-revenues of Angies List is the 9.4-fold of Local Corp's idiotic low 0.44-times-revnues from 100 million revenues in 2012 and a market-cap of only 44 million of today.

Open Table has 15.9-fold multiple of Local Corp - Extreme Idiotic, because Open Table has high cost of revenues, too: Open Table has 7-times revenues - as a result of a market-cap of 1,20 million and revenues of 160 million in 2012 This amount of 7-times-revenues of Angies Open Table is the 15.9-fold of Local Corp's idiotic low 0.44-times-revnues from 100 million revenues in 2012 and a market-cap of only 44 million of today.

Zillow has 15.9-fold multiple of Local Corp - Extreme Idiotic, because Zillow could be only a vertical of Local Corp: Zillow has 8-times revenues - as a result of a market-cap of 927 million and revenues of 115 million in 2012 This amount of 8-times-revenues of Zillow is the 18.3-fold of Local Corp's idiotic low 0.44-times-revnues from 100 million revenues in 2012 and a market-cap of only 44 million of today.

Travelzoo has 4.5-fold multiple of Local Corp: Travelzoo has 2-times revenues - as a result of a market-cap of 307 million and revenues of 150 million in 2012 This amount of 2-times-revenues of Travelzoo is the 4.5-fold of Local Corp's idiotic low 0.44-times-revnues from 100 million revenues in 2012 and a market-cap of only 44 million of today.  

auf local ist verlaß,ob der dow fällt oder steigt,-local bleibt erstmal unten.....  

das Problem - erst wenn die komplett ausgeschüttelt sind, wo wir meines Erachtens nahe dran sind, werden wir den short-squezze erleben. Denn erst in diesem Moment geben die Shortseller die Hoffnung auf, dass ihnen zu den momentanen niedrigen Preisen noch jemand verkauft.  

nicht das richtige Wort, denn eigentlich wollte ich auch "Kleinzocker" verwenden.  

"We're continuing to grow organic traffic and organic ad revenues so that we continue got grow in Q3 to Q4, we grew in Q3, we expect it to grow in to Q4 and again in Q1. In Q4 we're optimizing against these policy guidelines and we're doing the normal optimization that we would do, so we do antzipate there to be upside as we enter in to Q1 or tpyically we got a lot of traffic volume. And so we expect the top line to increase in Q1 over Q4 and we expect the bottom line to improve as well. Basically, if you kind of go back to our Q3 outlook, we're expecting higher adjusted net income in Q4 than incremental increaeses, so it's taking a step down from that based on this, but the underlying story is the same, we will expect incremental increases an that we do anticipate in Q1, Q2 next year as well."

Source: Transcript of last Conference Call on Seeking Alpha  

für ein drittes Vertical gewesen sein:

Internet marketing is a great tool for the automotive services industry

Top Internet Advertising and Marketing Tips for Automotive Services

As a small business owner of automotive services or products, you need to strike the right balance when it comes to your marketing budget and advertising opportunities. In order to increase your revenue, you need to acquire new customers, as well as create repeat business with your existing clientele. Using more than one marketing medium is the best way to maintain a successful business.

Be sure to have a website and mobile-optimized site. More and more consumers use their phone to search for and purchase automotive services and products. A user-friendly website makes it easy for them to find your contact information and company details. A mobile-optimized version of your website allows on-the-go consumers to find you right now.

Create a listing on local directories. When a consumer is pressed for time or does not want to perform a search on the Internet, they will turn to local directories for help. A free or paid listing lets you remain visible to potential customers. Being on a short list of automotive professionals can make it easy for you to acquire new business with little effort.

Build your brand. You need to maintain an easily identifiable brand or image. Using the same logo and company message on all your advertising makes it easy for customers to identify your service or product. Customers are more likely to trust a consistent brand.

Be in tune with your customers. Using social media as a marketing tool for your automotive services is important. You need to be in touch with your customers through regular posts and comments. It allows you to spread the word about upcoming events, specials or contests. Even if a particular consumer is not currently following you, they can still view your message.

Join automotive associations. Consumers trust members of recognized automotive associations or groups. It shows that you are serious about your business and that you aspire to remain up to date on changes within your industry. The annual membership fee is a small investment that can lead to big business. Also, most associations have directories that can help you get found by and communicate with members/potential customers.

Use paid advertising. Free advertising can be quite helpful for drawing in new business. However, paid advertising is also a viable option. Banner ads, featured spots or other ad space can bring your company to the forefront. Standing apart from the competition helps you become the first choice for a specific automotive services or products.

Integrate search engine optimized content. SEO content can be found in social media posts, websites, blogs, articles and more. When your content contains the popular search terms that consumers are using to find your service or product, you can receive more traffic to your site. The more relevant leads you can get, the more money you stand to make.

If you are ready to take your automotive services business to the next level, contact Local Corporation today. Our marketing consultants are available to discuss your marketing needs and develop a custom plan for you. Call us today at (800) 421-0212 for a free consultation.  

aber die folgenden Konstellation könnte viellleicht die Ursache für das gestrige massive shortselling gewesen sein.

LOCM Still a BUY in "Golden Cross" Mode: 50dma sits above the 200dma:
200 dma = $ 2.31
50 dma = $ 2.40
21 dma = $ 2.27

Offensichtlich sieht der criminal crime hinter The Street Sweeper eine gute Chance das 50er dma wieder unter das 200 dma zu hieven.

Wie gesagt, ich halte Technische Analyse für Kokolores - und das gilt noch mehr, wenn nackte Shortseller an den Daten herummanipulieren. Ihre Hoffung ist wohl, dass sie kleine Shortselling-Lemmings zu Verkäufen anregen können, die ihnen eine teilweise Eindeckung der nach meiner Ansicht insgesamt geshorteten ca. 5 Millionen Aktien erlaubt (denn die offiziellen Zahlen weisen nur das legale durch Wertpapierleihé gedeckt Shortselling aus).  

du wirst ruhiger,im neuen jahr!! hr.libuda.........  

und local???  richtig, im minus........  

fällt die 2usd marke längerfristig,testen wir die alten tiefsstände.......