Announced last week, EveryMatrix will act as lead software services provider for mybet, the German sportsbook property issued a lifeline by igaming investment fund Rhinoceros Group, who saved the company from Frankfurt bankruptcy proceedings.
Operating since 1998, mybet is recognised as one of the industry’s oldest sportsbook properties. Upon signing the software agreement that will see mybet utilise EveryMatrix’s full suite of player management provisions, Hornsletten details that EveryMatix relishes the challenge of revitalising the bookmaker’s legacy and fortunes.
“mybet is a remarkable brand with a long history and seeing them returning to the market with an even more strong brand proposition than before is very impressive and satisfying,” he said. “As we already had a fruitful partnership with Rhinoceros Group through Wunderino brand, we gladly tackled this new challenge of revamping mybet’s back-end with our technology to bolster their product and market presence.
“Our team is devoted to continuing to build a productive partnership with Rhinoceros Group and we are eager to see their numbers go up month by month.”
As Hornsletten notes, for investors and mybet stakeholders the opportunity is clear – re-establishing mybet as a household name in a country preparing to reform its entire gambling marketplace in-line with European business standards.
Since 2012, mybet has been one of the few operators to maintain a Schleswig-Holstein sports betting licence, which provides the bookmaker with a firm strategic advantage.
“The German market is a prolific one with many engaged players and relaunching the brand it’s an inspired move as mybet already won the players’ trust over the years,” Hornsletten continued.
“The German gambling market is growing continuously seeing 5-10% GGR growth YoY. Most of the gambling segments benefited from the overall positive development in the betting segment, however, there are still regulatory challenges to overcome.
“The biggest challenge for mybet will be to be able to scale their operations fast. However, they have the technology ready as our supporting platform is a flexible and scalable solution that can handle a large volume of transactions with little effort.”