Local Corporation Reaches Record Overall, Mobile and Organic Quarterly Search Traffic
Company Ranked 8th on List of Top 50 Digital Advertising Networks
IRVINE, Calif.--(BUSINESS WIRE)--Oct. 4, 2012-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced record total, mobile and organic search traffic for the third quarter 2012.
The company reached over 101 million total monthly unique visitors (MUVs) during the third quarter, up 10 percent from 92 million MUVs during the year ago period.
Mobile traffic also continued to grow, representing over 24.5 million MUVs during the third quarter 2012, up over 274 percent from 6.6 million MUVs during the year ago period.
The company reached organic traffic of over 39 million MUVs during the third quarter 2012, up 34 percent from 29 million MUVs during the year ago period.
"Traffic growth is a key performance indicator for our business and these records, specifically related to mobile and organic traffic, represent major milestones for our business,” said Heath Clarke, Local Corporation, chairman and chief executive officer. "We continue to make significant progress in growing our overall ecosystem, including traffic, technology and advertisers.”
The company was also recently ranked #8 on Website Magazine’s Top 50 Digital Advertising Networks.
All site traffic and usage statistics are from third-party service providers engaged by the company. Quarterly MUV traffic is equal to the aggregate of each month's MUV traffic numbers in that quarter.