LHS Announces New Product - BSCSAdvise
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Data Analysis Solution Supports Customer Profiling, Also Integrated with Athene's APT Churn(TM)
ATLANTA/FRANKFURT--(BUSINESS WIRE)--Jan. 26, 2000-- LHS Group Inc. (NASDAQ: LHSG, Neuer Markt: LHI), today announced the debut of its new decision support solution BSCSAdvise. LHS also announced the integration of BSCSAdvise with Athene Software's Advanced Predictive Technology (APT) Churn(TM). BSCSAdvise allows communication industry marketing departments to make informed business decisions regarding upselling, churn and campaign management based on key data extracted from LHS' BSCS database. APT Churn provides operators with an intelligent customer relationship management solution. These products, used together, give operators the ability to proactively reduce subscriber churn by applying intelligence to data extracted from the BSCS database.
BSCSAdvise allows operators to analyze usage patterns and trends to support customer profiling, target marketing and customer retention strategies. BSCSAdvise provides network utilization analysis for proactive network management as well as promotion analysis to enhance efforts in campaign management and help in the reduction of churn. It also allows flexible marketing analysis to generate new queries or modify existing queries as the market environment changes. BSCSAdvise allows extensive use of datamarts, designed specifically for data analysis, to create reports and queries with absolutely no impact on the performance of the production system.
Athene's APT Churn(TM) gives operators immediate value by showing when a subscriber is susceptible to churn. It recommends a unique proactive retention strategy based on the individual subscriber's needs. Additionally, it also provides information so that carriers can address any issues or problems prior to churn. By using BSCSAdvise as a datamart for the APT Churn solution, the implementation time is greatly reduced and the benefits from churn analysis are available very quickly.
``BSCSAdvise is part of our continuing commitment to offer innovative marketing and retention solutions to our customers,'' stated Jon Limbird, LHS executive vice president and CTO. ``The partnership between Athene and LHS provides extensive industry knowledge allowing us to supply comprehensive, ongoing support for industry related concerns. BSCSAdvise, coupled with BSCS' proven customer care and billing functionalities, creates an invaluable tool for today's competitive marketplace and delivers bottom-line results.''
``Operators are looking for more effective ways to keep their most valued subscribers,'' said Eric Johnson, president and CEO of Athene Software. ``The advanced machine-learning models in APT Churn combined with LHS' BSCSAdvise provide customer-specific one-to-one marketing prediction solutions to churn and profitability management.''
About Athene Software, Inc.
Based in Boulder, Colorado, Athene Software, Inc. specializes in providing iCRM(TM) - Intelligent Customer Relationship Management software applications to the communications industry which better qualify new customers, develop effective customer retention strategies, and manage ongoing customer profitability and credit risk. The company is privately held. For more information, visit the company's web page at www.athenesoft.com.
About LHS
LHS Group is a leading global provider of operating support system software and services to the communications industry. LHS products range from pre- and post paid billing and customer care to enhanced services and acquisition software. They are installed at more than 300 customer sites worldwide. LHS has 18 global and regional partners (system integrators, international operators and equipment manufacturers) representing one of the largest implementation and support networks in the global customer care and billing market. In addition to its Atlanta headquarters, LHS has major offices in Frankfurt, Germany; Kuala Lumpur, Malaysia; Sao Paulo, Brazil; Boston, USA; and Zurich, Switzerland. LHS is listed with NASDAQ (LHSG) and on the Frankfurt Neuer Markt Exchange (LHI). For more information, visit LHS' web site at www.lhsgroup.com.
