So jetzt ist es raus, das neue Appple I Phone 4
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Newletter: So jetzt ist es raus, das neue Appple I Phone 4
Newletter: Ok , war falsch
Newletter: Hier mal auf English
This is the place.
I’m live-blogging the keynote by Apple (AAPL) CEO Steve Jobs this morning from Moscone West in San Francisco at the company’s annual Worldwide Developers Conference. The session is expected to start at 10 a.m. The room is already close to standing-room only; when I came into the building this morning, there was the usual line around the blog of conference attendees. (Tickets to the WWDC sold out weeks ago.)
* 9:40 There aren’t a whole lot of hints in the room about what’s coming. On stage, there’s a big black leather chair - the same or similar to the one Jobs sat in the day they launched the iPad. There’s also a small podium with a couple of bottles of water, and the usual large display screen with a large white Apple logo. Over to the left side of the room, there are enough cameras to staff a press conference at the Super Bowl.
* 9:53 Still waiting.
* 9:54 Burst of clapping from the back of the room. I have no idea why.
* 9:55 Apple shares, which were down earlier, have ticked up, and now show a gain of 14 cents, to $256.11.
* 9:55 Announcer asks us to shut off cell phones and PDAs. Who carries a PDA?
* 9:57 Another burst of spontaneous applause from the back of the room. Weird.
* 9:59 Satchmo on the audio system singing What a Wonderful World.
* 10:00 Lights off, right on cue.
* 10:01 Steve walks on stage. Huge applause. Many snapping photogs.
* 10:01 It’s great to be here, he says. Someone yells, “We love you, Steve.” Steve says, “thanks you, I think.” There are over 5,200 attendees. They sold out in 8 days. Over 120 sessions at WWDC this week. Over 1,000 Apple engineers at the show.
* 10:03 First, some updates. Starting with iPads. A whole new way to interact with the Internet, apps, content. It is magical. Sold over 2 million iPads. One every three seconds. Now in 10 countries. (This is old news.) He’s now showing a video clip of news coverage of the iPad launch in various countries. Another round of applause. Will be 19 countries by end of July.
* 10:06 There are now 8,500 native iPad apps in the App Store. Downloaded over 35 million times. About 17 apps per iPad already. “That’s a great number,” he says. He’s rattling off some of the apps, including a lot of newspapers and magazines.
* 10:08 iBooks app is being updated today. Over 5 million books in first 65 days. 2.5 books per iPad. 5 of 6 biggest publishers in U.S.; they say market share is up to 22% in just 8 weeks. As we ship more iPads, he says, the number will go up, and up, and up.
* 10:09 On enhancements for iBooks: you can now take notes. Also new tap-to-bookmark feature, with bookmarks showing in table of contents. Also iBooks can now be used to read PDFs. Can choose between books and PDFs; new set of bookshelves for PDFs. That’s coming later this month.
* 10:11 On the App Store: Jobs says there are two platforms at Apple. HTML5, which is fully open platform, created by standards bodies. Apple’s browsers are in the lead in supporting the standard. Second platform is the App Store, with over 225,000 apps now. The most vibrant app community on the planet. Jobs says they get 15,000 app submissions a week, new and updates. They come in up to 30 different languages. Of those 95% are approved within 7 days. (He said the same thing last week at D.) Rejected apps are due to apps that don’t function as advertised; or use of private APIs; or they crash.
* 10:15 eBay said at D that they will do $1.5 billion to $2 billion in volume this year.
* 10:15 Three new apps coming to store soon. First, Netflix (NFLX) on the iPhone. Netflix CEO Reed Hastings is here. This summer, they will launch an app for the iPhone. Can start on big screen TV, and resume current movie on the phone. Personalized recommendations. Can seamlessly switch between WiFi and 3G. App will be free.
* 10:18 Next, Zynga. CEO Mark Pincus is here. Today introducing Farmville for the iPhone. They have 35 million players of Zynga games every day. Farmville has over 70 million monthly active users. They have raised over $2 million to help Haiti. Access to same farm, decorations, friends as on Facebook.
* 10:19 While the guys on stage are farming, I’ll check on the stock price: AAPL is now down 68 cents, at $255.20. By the way: Netflix shares are up 2%.
* 10:23 Next, Activision (ATVI) SVP Karthink Bala to talk about Guitar Hero for the iPhone and iPod Touch. There are new strumming and whammy bar features. Rock on. Among other goodies. The app is available in the App Store today for $2.99.
* 10:26 More data. Steve says last week they crossed 5 billion downloads from the App Store. To date, Apple has paid developers more than $1 billion for their slice of the App pie.
* 10:28 Next, iPhone.
* 10:28 Steve offers some data: report from Nielsen for Q1 2010 on smartphone, RIMM has 35% share, iPhone 28%, Windows Mobile 19%, Android 9%, Other 9%. Another study, U.S. mobile browser usage: iPhone 58.2%. Android, 22.7%. RIMM 12.7%.
* 10:30 Back to iPhone. In 2007, he says, Apple re-invented the phone. There was no App Store or free market for apps. In 2008, added 3G networking and the app store. In 2009, 3GS is twice as fast. For 2010, the biggest leap since the original iPhone.
* 10:30 Introducing IPhone 4.
* 10:31 Well over 100 new features. He will talk about 8 of them
* 10:31 First, all new design. “How many of you have already seen this?” Jobs says it is one of the most beautiful designs you have ever seen. Glass front and rear. Stainless teal on the edge. Closest kin is beautiful old Leica camera. 9.3 mm thick, 24% thinner than 3GS. Thinnest smart phone on the planet. front-facing camera, camera and LED flash on the back. Headset jack on the top. The stainless steal band are the primary structure of the phone; the bands are used as part of the antenna system. Integrated antennas right in the structure of the phone, never been done before, he says.
* 10:36 Second, “retina display.” In any display there are pixels. 4x as many pixels in same amount of space. You get much sharper text as a result. 326 pixels per inch. Never been display like this on a phone. It also turns out, he says, that around 300 pixels, is limit of human retina to differentiate the pixels. Things start to look like continuous curves, like a fine printed book. At 326 pixels per inch, we are comfortably over that limit. He is doing a demo, comparing the 3GS with the iPhone 4. Hard to see on the screen from 20 or so rows back. The demo gods are not with him, though, as he tries to compare the display of the New York Times web site on the two phones. Connectivity problems! That’s not supposed to happen. He switches to photos, again to demonstrate the richer nature of the new display. Demo ends, a little more abruptly than planned.
* 10:44 Steve notes that they have 800:1 contrast ratio, 4x improvement. 78% of the pixels on iPad.
* 10:45 Existing apps look better, since text automatically rendered at higher resolution.
* 10:46 Third, A4 chip powers the device. Designed by own team. ARM based. The phone is “backed to the gills” in terms of silicon. Using Micro SIM for external storage. Biggest component it the battery. Up to 40% more talk time from 5 hours to 7 hours. 10 hours WiFi browsing, 10 hours video. 40 hours music. 300 hours of standby. Up to 32 GB of storage. Quad-band HSDPA/HSUPA. Dual mics for noise cancellation. 802.11n WiFi.
* 10:50 Four, adding a gyroscope. 3x gyro, also rotation around gravity; tied it with accelerometer; 6-axis motion sensing. Perfect for gaming. Built into every iPhone 4. He’s doing a demo. You get much more precise movement of objects. He’s playing a version of Jenga that looks totally cool. (Although I have no idea if it is an actual game.) Already in every phone also compass and proximity sensor and ambient light sensor.
* 10:53 Five, a whole new camera system. How do we make better pictures - not just about megapixels. It is about capturing photos, he says, and low-light photography. To 5 MP from 3 MP sensor. Using back-side illuminated sensor. Getting wiring out of the way. 1.75 micro pixel side. 5x digital zoom in camera app. Tap to focus. LED Flash. Pictures off this are pretty remarkable, he says.
* 10:56 But that’s not all. Also records HD video. 720p and 36 frames per second. Tap to focus video. Built-in video editing. One-click sharing. LED Flash for illuminating scenes for video recording. So record and edit HD video on your phone - and send it. Also written a new app: iMovie for iPhone. And now we get a demo of the new app. Software architect Randy Ubillos is doing the demo. You can edit clips, add titles, change transitions, insert still photos, records geo-location information, can insert theme music. You can change different themes that are pre-installed.
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