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Launch April 2021 on Major Platform DD Free Dish Expected To Provide Positive Impact on Ratings Growth and Ad Revenues
Q India Approaches Goal of 100 Million TV Homes in 2021
MUMBAI , and TORONTO , March 1, 2021 /CNW/ - QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) has announced that The Q India, the company's Hindi language youth oriented channel available in and on over 660 million homes and devices in India , has secured its largest single television distribution agreement to date by adding DD Free Dish, a platform reaching 38 Million television households. This nearly doubles television reach for The Q India to over 88 Million television households [bringing the total reach in April 2021 to approximately 700 Million homes and devices]. DD Free Dish is India's only open access Direct-To-Home (DTH) Service which is provided free of cost (no monthly fee).
investment from Brand Capital International (BCI), the strategic investment arm of Bennett, Coleman & Co. Ltd ("BCCL" or "The Times Group"), India's largest media conglomerate.