NEOMEDIA / GAVITEC - Mobile Marketing
http://www.finanznachrichten.de/...-expansion-in-the-americas-004.htm
NeoMedia Establishes New York City Presence as Part of Expansion in the Americas
Today NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in mobile barcode scanning solutions, announced it has established a New York City business development, sales and marketing office as part of a program to expand business through channel partner relationships with mobile marketing and advertising agencies.
"As mobile barcodes continue to gain traction and open up new opportunities for creative, direct marketing to consumers and businesses on the go, it is exactly the right time to bring our world-class technology platform and NeoSphere campaign development services to brands and the agencies who serve them," said Iain McCready, CEO of NeoMedia Technologies.
The Company also announced it has recruited John Manganilla to head up its business development and sale efforts in the U.S. Manganilla most recently headed up the Industry Initiatives effort for the Mobile Marketing Association (MMA), responsible for working with Tier One wireless operators, aggregators, content providers, brands and agencies, including authoring the organization's Consumer Best Practices document creating approximately $200 million annually in operational efficiencies across the US mobile ecosystem. John will report to Dean Wood, VP of Global Business Development.
"We are delighted to welcome John at this very exciting time in NeoMedia's evolution," Mr. Wood said. "John brings not only a deep understanding of mobile marketing technologies and trends, but because of his background in developing and running extensive mobile music campaigns prior to his tenure at the MMA with companies like Flycell and Warner Music Group, he also has a great feeling for how mobile marketing can produce revenue and other results for brands and the agencies supporting them."
About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide "one click" access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.
NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable - worldwide.
The company's mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably.
Contacts:
NeoMedia Media Relations
U.S.:
Zeina Badran, 202 409 0644
zbadran@neom.com
or
Europe:
Louise Ballard, +44 (0) 20 7025 7500
louise.ballard@trimediauk.com
or
Catherine Shuttlewood, +44 (0) 20 7025 7500
catherine.shuttlewood@trimediauk.com
© 2010 Business Wire
ATLANTA, January 20, 2010 – Today NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in mobile barcode scanning solutions, filed a Form 8-K with the U.S. Securities and Exchange Commission, disclosing that it has extended the employment agreement with its Chief Executive Officer, Iain A. McCready for two years. The amended agreement will expire on May 29, 2012.
Mr. McCready, who joined the company as its Chief Executive Officer in spring of 2008, has over two decades experience successfully building both software applications and telecommunications technology companies, will continue to lead NeoMedia as the market for mobile barcode solutions continues to evolve. “I am proud of what we have accomplished in possibly the most challenging global economic climate in our time, and am committed to supporting our talented team, to seeing our many initiatives through, and to communicating with our shareholders and the general market our progress in this new year and beyond.”
Prior to joining NeoMedia, Mr. McCready was the CEO of Mobiqa Limited, where he led the business from a start-up to the world leader in mobile ticketing and couponing solutions based on the creation, optimization, delivery and redemption of barcodes to mobile phones. His complete bio can be seen here.
About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.
NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably.
NeoMedia Media Relations Contact:
Zeina Badran, zbadran@neom.com
(202) 409-0644
Atlanta, GA, January 28, 2010 –NeoMedia Technologies, Inc. and Neustar, Inc. today announced that they have expanded their agreement to license NeoMedia’s patented technologies beyond the US into Mexico. On October 6, 2009, the companies announced that they were working together to provide a “one stop shop” for consumer brands to simply and affordably use the barcode ecosystem to deliver new applications, services and compelling content to mobile consumers.
The addition of Neustar’s central registry and clearinghouse services to NeoMedia’s patented barcode ecosystem technology means that brands can now implement interoperable barcode campaigns for consumers who use any barcode scanner participating in this ecosystem regardless of the mobile service provider. The Neustar/NeoMedia collaboration enables brands to offer more targeted and dynamic communication options to mobile consumers, beyond simply taking them to the company’s website or to special micro-sites developed for specific campaigns.
“With the rapid growth of mobile Internet use in Mexico, and innovation among operators and mobile marketing agencies and the brands they serve, we are excited to bring this reliable solution to this important region,” said Diane Strahan, Vice President of Mobile Services at Neustar.
Mexico remains one of the most attractive communications markets in Latin America, according to Pyramid Research. By year-end 2008, it was the second-largest market in the region at $27.1 billion, noted Cesar Jimenez, Senior Analyst at Pyramid Research. "Over the next five years, Pyramid Research expects Mexico's total market revenue to reach $29.9 billion, with mobile services revenue to account for 61 percent of the total market.”
“We’ve enjoyed working with the team at Neustar to develop a reliable and scalable barcode ecosystem with all players in the market,” said Iain McCready, CEO, NeoMedia. “Mexico is an exciting market, and we look forward to enabling the mobile operators to create new revenue streams, and enabling mobile marketing firms and their brand clients to attract and serve customers using their camera equipped mobile devices for comparison shopping, to download coupons and special deals, and to take advantage of digital ticketing and other creative applications.”
About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide. The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably.
About Neustar
Neustar solves complex communications challenges and provides market-leading, innovative solutions and directory services to enable trusted communication across networks, applications, and enterprises around the world. Visit Neustar online at www.neustar.biz.
NeoMedia Media Relations Contact:
Zeina Badran
(202) 642-1360
zbadran@neom.com
@MWC: All eyes on Neustar with a new mobile barcode clearing house and gomocode site
Posted by Bena Roberts on Feb 15, 2010 11:56
Tags: 3G vision, Mobile barcodes, mobile codes, mobile discovery, Neomedia, neustar
They say copying is the best form of flattery and we here at GoMo News are delighted by the new pilot programme site coming from Neutstar: www.gomocode.com.
Today, Neustar has announced the launch of its Mobile Barcode Clearing house Services.
What is it?
It is a clearing house for using mobile barcodes for the enterprise is a simple readable and distributable manner. It is for brands and advertisers. It will offer a scalable and simple one stop shop for mobile barcodes via a trusted source.
From the press release:
This coordinated approach allows each of the participants to benefit from the efforts of the others, including participation from barcode leaders NeoMedia, 3GVision, Mobile Data Systems, and Mobile Discovery, who are using the Neustar clearinghouse. The clearinghouse is open to other industry players who wish to benefit from the mass market and scale that can be achieved through an open, interoperable approach.
“With our Mobile Barcode Clearinghouse, Neustar can provide both campaign managers and Mobile Network Operators with a rich new approach to accessing mobilized content and services,” said Diane Strahan, vice president at Neustar. “Barcodes offer direct response accountability through measurable ROI and enable advertisers to adjust their content based on near real time tracking of each campaign’s performance. For consumers, barcodes offer an exciting ’shortcut’ to accessing rich content, helpful information and m-commerce.”
What we think?
Well. Neustar is a big fish in the mobile game and this mobile barcode clearing house is proof of interest in barcodes and also a focus on trust. With mobile barcode patents in place … and as Neustar is the partner that is licensing the mobile barcodes from NeoMedia …. there is no doubt in my mind that this will be THE safety net service for global advertising and marketing for major brands.
This is also great news for the mobile barcode industry.
VISA "Check Your Balance" Contest at Mobile World Congress 2010
Visa, NeoMedia, and Neustar have joined forces to launch a promotional contest targeted to more than 30,000 attendees to Mobile World Congress 2010 in Barcelona during the week of February 15 to February 18. The contest is targeted to a savvy crowd of telecommunications and mobile marketing professionals to illustrate how easy, simple, and fast barcodes can make financial transactions.
Anyone with a camera phone can scan a barcode on the back of a gift card, for example, that would allow them to check the balance of their card. The contest allows a user to quickly scan a barcode on a faux Visa card that links to a WAP entry form. This contest in itself illustrates the point that a person no longer has to type a long difficult string of characters to get to a web site or a WAP page.
Event attendees receive a mock Visa Gift Card at registration check-in. The card is printed with instructions on how to enter the contest. First, they need to download a free barcode reader application using your mobile browse. Once they have downloaded the barcode reader, they'll just scan the barcode on the back of the card using their mobile phone. To enter the contest, they must enter their mobile phone number and answer the question: "Where will you 'go' with VISA"?. Every 30 minutes a winner of a 50 euro Visa gift card will be selected based on the most creative answer. The winners will be notified by text message and will need to come to the Neustar booth to redeem their prize. Attendees may enter the contest once a day throughout the Mobile World Congress event.
The campaign creates a compelling interaction with the Visa brand and quick gratification for the consumer, and illustrates how barcodes can make transactions simple and fast for consumers.
...somit endlich auch einen BC-Reader für mein Nokia N97 gefunden!
Mal schaun wie wir die Woche beenden!
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Gemany geht ja gar nix!
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Es wäre wohl ein kleines Wunder, wenn ich hier doch endlich verlustfrei aussteigen könnte :-)
mfG
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Wertpapier: NeoMedia Technologies |
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http://www.finanznachrichten.de/...irst-sony-ericsson-handset-004.htm
NeoMedia's NeoReader Mobile Code Application Ships Pre-Loaded on First Sony Ericsson Handset
NeoReader is in the Top 5 Most Downloaded Free Applications after Only First 2 Weeks of Availability on Fun&Downloads and PlayNow Content Portals
NeoMedia Technologies, Inc. ("NeoMedia") (OTC BB: NEOM) today announced the successful launch of its NeoReader™ pre-load program with Sony Ericsson. Last year, Sony Ericsson selected NeoMedia™ as its strategic 2D barcode partner and as part of that program, NeoReader is now being pre-installed across all Sony Ericsson handset platforms worldwide, beginning with the new Elm eco friendly handset, which is now available in multiple markets.
"We are thrilled with the successful start of the pre-load program," said Iain McCready, CEO of NeoMedia. "We look forward to continuing the momentum, as more and more Sony Ericsson customers also downloaded NeoReader to their existing handsets."
McCready continued, "Our partnership with Sony Ericsson helps make mobile barcode scanning simple and intuitive for consumers, just like existing text messaging and browser applications. In the rapidly evolving mobile code ecosystem, the role of handset manufacturers is key, and NeoMedia continues to work with them and the mobile carriers, advertising agencies and other infrastructure providers who are contributing to the growth of mobile codes as the next universal user interface for mobile content."
The NeoReader application allows mobile camera phones to easily access mobile content by simply reading open standard 2D barcodes, such as QR and DataMatrix, as well as the UPC and EAN barcodes currently found on most products worldwide. This eliminates the need for separate 1D and 2D reader applications and allows mobile users one click access to mobile content without having to type long URLs and navigating cumbersome mobile menus.
About NeoMedia:
NeoMedia is the global leader in mobile barcode scanning, management and publishing solutions. Our technology platform allows mobile devices with cameras to read 2D barcodes and provide "one click" access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.
NeoMedia provides the platform infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable - worldwide. The platform consists of NeoReader (our universal mobile barcode reading software) and NeoSphere™ (our barcode management system).
Contacts:
NeoMedia
Zeina Badran, 202-642-1360
zbadran@neom.com
© 2010 Business Wire
http://www.finanznachrichten.de/...der-2-0-for-the-iphone-3gs-004.htm
NeoMedia Releases NeoReader 2.0 for the iPhone 3Gs
NeoMedia Technologies, Inc. ("NeoMedia") (OTC BB: NEOM) today announced it has released NeoReader™ 2.0 for the iPhone 3Gs.
"This latest release enables consumers to take advantage of mobile barcode campaigns and services without needing to snap the camera," said Iain McCready, CEO of NeoMedia™. "NeoReader 2.0 on the iPhone 3Gs receives a constant stream of data from the camera and initiates the resolution process once a recognizable scan is read. Through the use of our sensitive scanning algorithms, there is a reduction of trial and error that can occur when snapping scans in the traditional manner."
This same "zero click" functionality is also available on version of the Android NeoReader application, which was launched in 2009, and is also featured on Symbian handsets.
The NeoReader 2.0 on the iPhone 3Gs application allows mobile camera phones to easily access mobile content by simply reading a number of open standard 2D barcodes, such as QR, DataMatrix, and Aztec codes, as well as the UPC and EAN product codes currently found on most products for those handsets equipped with appropriate optics. This eliminates the need for separate 1D and 2D reader applications. NeoReader's user-friendly actions allows mobile users to avoid typing long URLs and navigating cumbersome mobile menus using their handset keyboards.
About NeoMedia:
NeoMedia is the global leader in mobile barcode scanning, management and publishing solutions. Our technology platform allows mobile devices with cameras to read 2D barcodes and provide "one click" access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.
NeoMedia provides the platform infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable - worldwide. The platform consists of NeoReader (our universal mobile barcode reading software) and NeoSphere™ (our barcode management system).
Contacts:
NeoMedia
Media Relations
Zeina Badran, 202-642-1360
zbadran@neom.com
© 2010 Business Wire
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CBS Discovers NeoMedia
CBS's The Early Show reports on barcode technology and NeoMedia.
To watch the video and read the full story...
http://neom.com/press-detail.php?id=66
http://neom.com/press-detail.php?id=63
Atlanta, GA, March 8, 2010 – On Friday March 5, 2010 NeoMedia Technologies, Inc. (“NeoMedia”) (OTCBB: NEOM) filed with the U.S. Securities and Exchange Commission a Definitive Proxy Statement on Schedule 14A, related to its upcoming special meeting of its stockholders to be held on March 30, 2010, at 11:00 a.m., local time, at the Marriot Courtyard Hotel, Atlanta Perimeter Center, 6250 Peachtree - Dunwoody Road, Atlanta, Georgia.