NOW'S Digital Audience Continues To Grow At A Double Digit Pace
Referral Traffic From Social Media Platforms A Key Factor
TORONTO, February 04, 2020 - Media Central Corporation Inc. (“Media Central”) (CSE:FLYY, FSE:3AT) is again thrilled to release remarkable performance statistics showcasing the double digit growth of its wholly owned subsidiaries operating as NOW Magazine and nowtoronto.com (“NOW”) in January 31, 2020 as compared to December 31, 2019.
In addition to audience growth, NOW has seen significant shifts in other key audience and advertiser metrics, as measured by Google Analytics from December 31, 2019 to January 31, 2020.
“Our strong audience growth was nicely complimented by a material reduction in bounce rate and longer session durations,” said Brian Kalish, CEO of Media Central and Publisher of NOW. “These metrics suggest a higher level of engagement with our NOW brand, published online every day and weekly in print.”
Summary of audience growth:
Users increased by 12.1%
Sessions increased by 13.6%
Bounce rate declined by 2.2%
Session duration increased by 8.3%
Two key metrics that enabled NOW’s audience growth were the substantial increase in referral traffic in January 2020 compared to December 2019 coming from social media, and the continuing shift in devices consumers prefer to use when engaging with nowtoronto.com.
“When we take a holistic view of our audience metrics, we are firing on all cylinders,” said Senior Vice President of Revenue and Operations Kirk MacDonald. “Our audience continues to grow and, at the same time, is becoming more engaged. That is a tremendous benefit to our advertisers. Add to that the increased effectiveness of social media and what we see is continued growth well into the future.”
With mobile advertising predicted to drive 75% of all digital ad spend in 2020, as well as being projected to account for almost 90% of all programmatic ad spend this year1, MediaCentral is committed in continuing to drive NOW’s digital growth strategy wherever its influential readership need to engage with it.
This focus on digitizing NOW’s audience is clearly reflected in key social and digital metrics from the past month, demonstrating how the online content is being consumed and the importance of the continued growth of nowtoronto.com and its rapidly developing social media arteries:
Referral traffic from social media platforms increased by nearly 206%.
Readers increased consumption of NOW’s digital content by 21.9% on mobile devices, including tablets and smart phones and 17% on desktop or laptop computers.
68.2% of NOW readers access its digital content on mobile devices, including tablets and smart phones, whilst 31.7% use desktop or laptop computers.
Statista, November 2019, based on IMF, World Bank, UN and Eurostat. Selected region only includes countries listed in the Digital Market Outlook