Local.com aussichtsreich
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Form 8-K for LOCAL CORP
10-Sep-2015
Change in Directors or Principal Officers
Item 5.02. Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
On September 9, 2015, Mr. David Hughes resigned from the Board of Directors of Local Corporation (the "Registrant") effective September 9, 2015. Mr. Hughes did not leave the Board of Directors of the Registrant because of any disagreement with the Registrant on any matter relating to the Registrant's operations, policies or practices.
Local Corp will be a Chapter 11, where shareholders do participate in the plan
"Investors should be cautious when buying common stock of companies in Chapter 11 bankruptcy. It is extremely risky and is likely to lead to financial loss. Although a company may emerge from bankruptcy as a viable entity, generally, the creditors and the bondholders become the new owners of the shares. In most instances, the company's plan of reorganization will cancel the existing equity shares. This happens in bankruptcy cases because secured and unsecured creditors are paid from the company's assets before common stockholders. And in situations where shareholders do participate in the plan, their shares are usually subject to substantial dilution. "
Source: SEC
When a corporation is on the verge of bankruptcy, its stock value will reflect the risk that a Chapter 11 may become a Chapter 7. For example, a company traded at $50 may trade at $2 per share due to bankruptcy speculation. If Chapter 11 is actually filed, the stock price may fall to 10 cents. This value is composed of the potential income that shareholders may receive after liquidation and a premium based on the possibility that the firm may restructure and begin to operate successfully in the future. Private investors can buy and sell these 10-cent shares in the OTC market.
Read more: investopedia/ask/answers/10/stock-holder-lose-equity-chapter-11
According to BIA/Kelsey, $64.6 billion is spent annually across various types of media on
local ads — from merchants as well as ad agencies, networks and major retailers — to
generate calls to businesses.2 Considering that worldwide mobile phone penetration is projected
to reach 70% in 2014, with nearly two-fifths (1.75 billion) owning a smartphone,3
and with the proliferation of mobile phone use for searches, pay-per-call demand is poised
to increase. Additionally, call volume to businesses through mobile search is projected to
explode — from about 30 billion calls per year in 2013 to 73 billion by 2018.
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call of Local Corp direct at Seeking Alpha Less
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call direct at Seeking Alpha
Local Corp has pay-per-call-offers, but bigger companies, who will buy this patents, can use it a lot more effective than Local Corp and better monetize.I believe, there is no problem by a sale to make an agreement, that Local Corp can use this patents in the future.
The 5 important Pay Per Call-Patents of Local Corp:
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Type: Grant
Filed: March 25, 2010
Issued: January 22, 2013
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 8306208
Type: Grant
Filed: August 7, 2009
Issued: November 6, 2012
Assignee: Local Corporation
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 7715857
Type: Grant
Filed: March 23, 2006
Issued: May 11, 2010
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 7596218
Type: Grant
Filed: May 30, 2003
Issued: September 29, 2009
Assignee: Local.Corporation
Methods and system for enhanced directory assistance using wireless messaging protocols
Patent number: 7200413
Type: Grant
Filed: July 30, 2003
Issued: April 3, 2007
Assignee: Local Corporation
A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user
Local Corporation (LOCM) now powers search for US Cellular (USM) and TracFone (AMX) with huge growth potential
April 08, 2015
Local Corporation (LOCM) now powers search for US Cellular (USM) and TracFone (AMX) with more carriers in negotiation, according to sources.
(1888PressRelease) April 08, 2015 - This is big new for Local Corporation (LOCM) as it further it's reach into new markets. These deals could represent huge gains for Local Corp as they seek to further their mobile reach. With a combined customer base reach of over 30 million this represent a huge win for Local Corporation.
Needless to say, Local Corporation's move to mobile just got a huge shot in the arm as the revenues from these agreements could be huge. Mobile has taken over as consumers spend time on their devices and Ad Revenues are projected to surpass Television. Local Corporation stands in very good footing as it works to partner with other carriers and providers.
Local Corporation's NQuery product really represents a shift in the company's mindset as it seeks to re-make itself. It is already paying dividends and hopefully future quarters reflect that. With costs cut and Local Corporation's lean mentality they are uniquely positioned to make a huge turn around. The amount of growth potential alone is tremendous with over 7.2 Billion mobile devices, over 43% of all Google searches being local, and 78% of local searches resulting in some type of offline action according to comScore. All of this means that LOCM may have just hit the jackpot with its new product line.
Some facts about nQeuery by Local from LOCM - Roth Presentation - March 2015
Growing mobile searach demand
- 20 Million unique visitors per month
Market expansion
- 18 countries (LATAM + US)
- EMEA & APAC expected by 2H 2015
Platform expansion
- Enhaicing paid content
- Enter into Default search via browser - expected 2H2015
Surce: LOCM - Roth Presentation - March 2015 Less
Oder wenn die Klauer das Ding durchziehen, wieviel man ihnen wieder mit Hilfe der JHustiz abnehmen kann.
I am sure, the shareholder can get some millions from the private capital of Thiel, Cragun und Reinke.
And from this members of the board of directors, too:
Norman K. Farra, Jr.
Lead Director
David M. Hughes
Director
John M. Payne
Director
John E.
That's a nearly $5 billion leap from 2014, when it accounted for $9.9 billion.
adage/article/print-edition/10-things-programmatic-buying
Local Corp has an infrastructure in place to begin and Local Corp had begun executing programmtic campaigns: Built a proprietary cross-platform data tracking tool and added third party media buying platforms to leverage and monetize first party search intent data
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher site
Source: Local Corp
Dass man so etwas gern klaut, wie im letzten Posting beaschrieben, kann man nachvollziehen. Entscheidend ist jetzt, wieviel Angst die Klauer vor der Justiz haben und ob sie den Bestohlenen so viel lassen, dass die Jusitz das nicht für Diebstahl hält.
Oder wenn die Klauer das Ding durchziehen, wieviel man ihnen wieder mit Hilfe der JHustiz abnehmen kann.
Mar 31, 2015
Liabilities
Current Liabilities
Accounts Payable 12,864
Short/Current Long Term Debt 5,617
Other Current Liabilities 205
Total Current Liabilities 18,686
Long Term Debt 4,754
Other Liabilities 1,752
Deferred Long Term Liability Charges 480
Minority Interest -
Negative Goodwill -
Total Liabilities 25,672
Current Assets
Cash And Cash Equivalents 2,288
Short Term Investments -
Net Receivables 7,400
Inventory -
Other Current Assets 952
Total Current Assets 10,640
Quelle: financeyahoo.com
For a 50-bagger we need a share-price of $0.70 and a market-cap of 19 milllion.
That is by debts of lower than 20 Million a value of all assets of Local Corp of together 39 million.
The difference between Total Liabilities and Total Current Assets was at Mar 31, 2015 only 15 million:
Mar 31, 2015
Liabilities
Current Liabilities
Accounts Payable 12,864
Short/Current Long Term Debt 5,617
Other Current Liabilities 205
Total Current Liabilities 18,686
Long Term Debt 4,754
Other Liabilities 1,752
Deferred Long Term Liability Charges 480
Minority Interest -
Negative Goodwill -
Total Liabilities 25,672
Current Assets
Cash And Cash Equivalents 2,288
Short Term Investments -
Net Receivables 7,400
Inventory -
Other Current Assets 952
Total Current Assets 10,640
Programmatic and REAL-TIME-BIDDING rapidly expanding and projected to become the digital media supply and demand equation.
"Programmatic advertising (automation of online ad-buying) is reshaping the digital media landscape." (Business Insider, Nov. 2014)
US advertiser will spend 10.06 billion on programmatic digital advertising in 2014, a 137.1% gain from 2013 (eMarketer)
Sources: Company Overview of Local Corp Q1-2015
Local Corp move to further monetize its audience through programmatic advertising and predictive retargeting across devices
“In 2014, we have been transforming the company to focus on our core initiatives of building and monetizing our Local audience with proprietary traffic quality tools and growing our mobile search market share in North and South America. Our over 200 million unique visitors annually across our O&O properties, including our flagship site, provide us with a significant pool of premium, first-party data with contextual search intent, which is a key differentiator in attracting advertisers as we move to further monetize our audience through programmatic advertising and predictive retargeting across devices.”
Source: Read the complete transcript of the Conference Call direct at Seeking Alpha
Searches Assisted by Multi-Level Menus
7,062,453
08/31/00
Search Selections with Supplier Information
7,890,378
12/14/05
Dynamic adjustment of Telephone Listings
7,596,218
05/30/03
Dynamic adjustment of Telephone Listings
8,306,208
08/07/09
Directory assistance using keywords
7,200,413
07/30/03
Bidding for directory assistance
7,715,857
03/23/06
Bulk Web Domain Generation
8,312,125
03/12/10
Geocoding related Webpages
7,231,405
01/10/05
Indexing Found Geocodes with Webpages
7,822,705
06/11/07 Indexing Found Geocodes with Webpages
8,176,082
09/22/10
Provision Of Localized Shopping Based On Geocodes
8,032,427
04/03/07
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
January 22, 2013
Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014
Search Engine and Indexing Techniques: A local search engine geographically indexes information for searching by identifying a geocoded web page of a web site and identifying at least one geocodable web page of the web site. The system identifies a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated with the web site. The system indexes content of the geocoded web page and content of the geocodable web page. The indexing including associating the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable web page to allow geographical searching of the content of the web pages.
Patent number: 8972371
Mar 03, 2015
"Our Network, which reaches over 5 million MUVs, is our second largest source of revenue and is our largest gross margin business by percentage and in real dollars. Our product is a nationwide database of local business and product listings along with ad feeds which monetize those listings. We provide our product in the form of a hosted solution or via an ad feed solution. Our hosted solution is designed to generate search engine optimization (“SEO”) traffic to our partners’ sites and this helps those partners to increase their reach to new online users. As with Local, we monetize those users with ads placed alongside our content and we share revenue generated from those ads with our partners. Our ad feed solution is provided to sites that prefer to maintain their own look-and-feel and we share revenues in a similar fashion. Our Network consists of approximately 1,000 partner websites, such as local newspaper, television websites and other third party online publishers. We have a twelve month auto-renewing agreement terms with the majority of our partners. Our Network enables us to reach a larger audience than we can reach through our Owned and Operated properties and platforms alone."
Quelle des Zitats: local.com
http://www.local.com/business/los-angeles-ca/
Actua must pay only 20 million or less to pay back the debts of Local Corp and could for example offer for 40 shares of Local Corp one share of Acuta, which would by 23.4 million outstanding shares of Local Corp only increase the number of shares of Actua from 40.8 million to 41.4 million.
And the 20 million for the pay-back of debts can Acuta refinance easy through a sale of not needed assets and/or licensing the 14 valuable patents of Local Corp.
Important: All of the other businesses Actua has bought have retained leadership teams, and continued to operate as standalone units following the deals.
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call of Local Corp direct at Seeking Alpha
Local Corp's patents, in particular the pay-per-call family, are very valuable - a lot more than the less than 20 Million debts.
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call direct at Seeking Alpha
Local Corp has pay-per-call-offers, but bigger companies, who will buy this patents, can use it a lot more effective than Local Corp and better monetize.I believe, there is no problem by a sale to make an agreement, that Local Corp can use this patents in the future.
Pay Per Call Is the New Age of Leads
The available services for pay per call significantly help in effective lead generation. This is actually a great way to help marketers increase volume of qualified leads wherein the vendor sells your excellent leads. True to its name, the leads are provided through phone call in which you actually have the chance to speak to prospects which can be interested in buying your offer
The 5 important Pay Per Call-Patents of Local Corp:
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
Type: Grant
Filed: March 25, 2010
Issued: January 22, 2013
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 8306208
Type: Grant
Filed: August 7, 2009
Issued: November 6, 2012
Assignee: Local Corporation
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 7715857
Type: Grant
Filed: March 23, 2006
Issued: May 11, 2010
Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network
Patent number: 7596218
Type: Grant
Filed: May 30, 2003
Issued: September 29, 2009
Assignee: Local.Corporation
Methods and system for enhanced directory assistance using wireless messaging protocols
Patent number: 7200413
Type: Grant
Filed: July 30, 2003
Issued: April 3, 2007
Assignee: Local Corporation
Prices Date Open High Low Close Volume Adj Close*
Jul 6, 2015 0.02 0.05 0.02 0.04 900,600 0.04
Jul 2, 2015 0.07 0.14 0.07 0.09 7,100,100 0.09
Jul 1, 2015 0.09 0.09 0.06 0.06 5,545,600 0.06
Jun 30, 2015 0.14 0.17 0.09 0.09 12,801,900 0.09
Jun 29, 2015 0.04 0.17 0.04 0.12 27,328,600 0.12
Jun 26, 2015 0.04 0.05 0.04 0.04 5,143,300 0.04
Jun 25, 2015 0.07 0.07 0.03 0.04 3,474,500 0.04
Jun 24, 2015 0.07 0.08 0.06 0.07 5,681,400 0.07
The SEC should take a look at this acting in concert and the not existed annoucement over a reached percentage.
Von:
An: Phil, SEC
Kopie:
Blindkopie:
Who bought during this days? Only day-/washtraders or a Mr. and Mrs. Wolverine and their 18 boys and girls and other cronies of CFO Cragun?
Prices Date Open High Low Close Volume Adj Close*
Jul 6, 2015 0.02 0.05 0.02 0.04 900,600 0.04
Jul 2, 2015 0.07 0.14 0.07 0.09 7,100,100 0.09
Jul 1, 2015 0.09 0.09 0.06 0.06 5,545,600 0.06
Jun 30, 2015 0.14 0.17 0.09 0.09 12,801,900 0.09
Jun 29, 2015 0.04 0.17 0.04 0.12 27,328,600 0.12
Jun 26, 2015 0.04 0.05 0.04 0.04 5,143,300 0.04
Jun 25, 2015 0.07 0.07 0.03 0.04 3,474,500 0.04
Jun 24, 2015 0.07 0.08 0.06 0.07 5,681,400 0.07
The SEC should take a look at this acting in concert and the not existed annoucement over a reached percentage.