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European Launch of New 'Killer Wireless App' for Nokia Camera Cell Phones to be Engineered by 12snap UK, Leading Cell Phone Marketing Agency in Europe  
       TUESDAY, SEPTEMBER 23, 2003 8:31 AM
- BusinessWire

LONDON & FT. MYERS, Fla., Sep 23, 2003 (BUSINESS WIRE) -- The European launch of a new "killer wireless app" for Nokia(R) Camera Cell Phones from NeoMedia Technologies, Inc. (NASDAQ BB: NEOM) will be engineered by 12snap U.K. Ltd., a leading advertising agency in Europe focused on cell phone marketing.

Chas Fritz, chairman of NeoMedia, said his company signed an LOI with 12snap outlining a collaborative agreement for the launch and marketing of the technology introduced earlier this month (see "NeoMedia's New 'Killer Wireless App' for Nokia Camera Cell Phones Turns Internationally-Popular Toys Into Internet-Enabled Business Tools," Business Wire, Sept. 8). 12snap will also promote and support BigGig Strategies, NeoMedia's European agent (see "New Internet Link from Mobile Camera Phones 'Bigger Than Text Messaging' says David Foster-Lyons, Managing Director of Big Gig Strategies," Business Wire, Sept. 9).

'Thrilled to be Launching PaperClick'

"As 12snap is a creative force which thrives on innovative concepts and technologies, we are thrilled to be launching PaperClick in Europe," said Martin Copus, its managing director. "12snap's launch, support and involvement with PaperClick will cover the U.K. and Europe, and utilize the mobile/cell channel itself. The medium and its ability to innovate really is the message here," he said, citing a recent campaign for Walkers(R) Snack Foods (Frito-Lay(R)), the largest-ever text messaging promotion in the U.K., incorporating, for the first time, direct-to-phone text crediting.

PaperClick and PaperClick for Camera Cell Phones

Pioneered and patented by NeoMedia, PaperClick reads and decodes bar codes to link users to the Internet, providing information and enabling m-commerce. It employs a standard browser, optional client software, and a network of online service and applications servers transparent to the user.

PaperClick for Camera Cell Phones(TM), available first for the Nokia 3650, reads UPC/EAN and other bar codes through the camera to link the user quickly and directly to corresponding the Web site or information. PaperClick enables m-commerce, letting companies and product/brand managers gain immediate and direct access to readers/shoppers, who need only take a picture with the camera phone to be automatically connected to tailored on-line Web information.

PaperClick installs via the phone's infra red (IR) port, the BlueTooth(R) wireless network, or by download using its built-in browser, requiring only 11.3KB of memory. With software currently implemented for the Symbian(TM) operating system, it supports UPC-A, UPC-E, EAN-13, ISBN and PaperClick codes. A previous version of PaperClick runs on Palm Pilot(R) PDA's.

David Foster-Lyons, managing director of BigGig Strategies, said he "tracked PaperClick for several years, believing all it needed to be incredibly successful was the right device to unleash its amazing power. Now we have the mobile/cell picture phone, which happened by chance, much as the mobile text market in Europe emerged almost overnight by chance to become a $42 billion industry." "I believe," he said, "PaperClick for Camera Cell Phones will be bigger than text messaging!"

Overwhelming Reception for New Technology

NeoMedia's Fritz called the marketplace's reception of PaperClick for Camera Cell Phones "overwhelming". "From its introduction two weeks ago to last week's Symbian(R) Partner Event in San Francisco, as a newly-named Symbian Platinum Partner(R) we demonstrated our technology, PaperClick has been called 'the killer wireless app for cell phones," he said.

"We are very excited about PaperClick's reception in the cell phone marketplace," he said. "NeoMedia's patented technologies are in demand, and we are aggressively working to sell licenses and ensure that our shareholders' investment in patents and other IP is protected and a viable generator of income."

About NeoMedia Technologies

NeoMedia Technologies, Inc. (www.neom.com), is an innovator and international leader in print-to-Internet and other technologies which make information faster and easier to access, with expertise in homeland security and e-authentication applications. NeoMedia markets services which link physical information and objects to the Internet under the PaperClick and PaperClick For Cell Phones trademarks, and its Systems Integration Group specializes in Open and Storage System solutions and automating print production operations. NeoMedia has announced plans to acquire and merge with Loch Energy, Inc., of Houston, an energy company with proven and probable reserves of 13.67 million barrels of oil, and Secure Source Technologies, Inc., of Silver Spring, Maryland, a provider of security solutions and a pioneer in covert security technology for the manufacturing and financial services industries.

About 12snap

12snap (www.12snap.com) is an award-winning advertising agency focused on mobile channels. Providing campaign concept realization and delivery, 12snap has developed innovative and effective marketing and CRM programs for top global brands, including McDonald's(R), Procter & Gamble(R), Stella Artois(R), Cadbury's(R), L'Oreal(R) and MTV(R) 12snap is the first mobile marketing agency to win a prestigious Cannes Lion award through its work for Sony(R) PlayStation(R) 2.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement

PaperClick, PaperClick for Nokia Camera Phones and PaperClick for Camera Cell Phones are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.