Burger® to Canada, available at major grocery stores nationwide
July 22, 2020 07:00 ET | Source: Beyond Meat, Inc.
Made in Canada: Beyond Meat invests in local production with Quebec co-manufacturing facility
The 100% plant-based burger is even more juicy and delicious with 35% less saturated fat than a traditional beef burger
TORONTO, July 22, 2020 (GLOBE NEWSWIRE) -- Beyond Meat® is announcing its latest iteration of the Beyond Burger®, produced locally at a co-manufacturing facility in Canada, is now available at major grocery stores nationwide. This latest version of the Beyond Burger, Beyond Meat’s flagship product, has 20g of protein derived from simple, plant-based ingredients like peas, mung beans and rice, and features marbling made from cocoa butter that is designed to melt and tenderize like beef.
Canada continues to be an important part of Beyond Meat’s long-term growth strategy and producing the Beyond Burger locally in Canada enables Beyond Meat to better serve the Canadian market, while reducing the company’s environmental footprint.
“We look forward to providing the Canadian consumer with our latest burger iteration and to furthering our commitment to this important market by investing in local production. Our process of rapid and relentless innovation in service of the consumer, and making investments in the markets we serve, are key pillars in our company’s strategy to provide delicious and nutritious plant-based protein with a lower environmental footprint,” said Ethan Brown, Founder and CEO of Beyond Meat.
This latest iteration of the Beyond Burger represents Beyond Meat’s commitment to creating plant-based protein that is indistinguishable (in terms of taste, texture, colour and cooking experience) from its animal protein equivalent through its approach to rapid and relentless innovation.
Made with simple, plant-based ingredients without GMOs, soy, gluten or artificially produced ingredients, the Beyond Burger is designed to meet, if not exceed, the nutritional profile of its animal protein equivalent. Compared to a traditional beef burger, this new version of the Beyond Burger contains:
- A complete source of protein with 20g of plant-based protein per patty derived from peas, rice and mung beans
- More iron
- 35% less saturated fat
- Less total fat
- No cholesterol, antibiotics or hormones
This latest Beyond Burger joins an already delicious line-up of innovative plant-based options available in grocery stores across Canada. Beyond Meat first entered the Canadian retail market with the launch of the iconic initial Beyond Burger in June 2019, followed by the launch of Beyond Beef® eight months later. Most recently, the brand launched Beyond Sausage® just in time for the grilling season, providing Canadians with even more better-for-you plant-based options.
Canadians can now find the new Beyond Burger in the fresh meat counter of their local grocery store (SRP: $7.99 CAD). Look for the green circle on the package with a 35% less saturated fat call out to know it’s the new product.