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ICP SOLAR TECH - Aktie
WKN: A0LHH2 | ISIN: US4509411090 | K1U


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ICP Solar Sees Initial Demand for Energizer® Line

2009-09-24 08:00 ET - News Release

American Retailers to Replace Generic or Other Branded Products


MONTREAL -- (Business Wire)

ICP Solar Technologies Inc. (OTCBB: ICPR.OB, FRANKFURT: K1U.F), a developer and marketer of innovative, proprietary solar panels and products, today announced that the Company has received positive feedback from two of its largest customers and several new retail prospects regarding the launch of its upcoming Energizer® branded solar chargers. These well-known retail channel partners plan to help market the new products and provide significant exposure on shelves. Initial shipments are still anticipated for the fourth quarter.

“Strong brands build strong bonds with their customers, and our retail partners know this is the case with Energizer® branded products,” said Sass Peress, Chairman and CEO. “Our retailers expect high demand for Energizer® solar chargers – anticipated to out sell all other brands in the category – and we will likely have firm orders in place before the end of the third quarter. In addition to traditional retail channels, the upcoming November launch of the e-Commerce focused Energizersolar.com website, as well as several social media initiatives, are expected to increase overall consumer awareness, visibility and sales of Energizer branded® solar solutions. Our products will form part of the Energizer® ‘Complete Solution’ for portable, rechargeable energy storage worldwide, and we are excited to move forward with this rollout as soon as possible.”

About ICP Solar Technologies, Inc.

ICP Solar is a developer and marketer of solar panels, solar cell based products, solar monitoring software and solar power management solutions. Through the application of its own intellectual property and next-generation technologies, the Company aims to be the solar industry's innovation leader. For the past 20 years, ICP Solar has been a lead innovator in the consumer solar market and has now begun to apply that same innovation philosophy to the OEM, rooftop and power generation segment of the solar industry. ICP Solar's management has over 50 years of experience in the renewable energy sector. ICP Solar markets its products under its sunsei® brand of solar products and is the North American licensee of the Coleman® brand in the solar charger category. ICP Solar is also helping the environment by offering these solar technologies and green solutions to the renewable energy sector. The company's headquarters are located in Montreal, Canada, with an R&D center in St. John’s Canada and additional locations in the USA, Ireland, France and the UK. Additional information may be found at www.icpsolar.com, www.sunsei.com, and www.sunsei.eu.

This release may contain forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as "expects," "plans," "estimates," "intends," "believes," "could," "might," "will" or variations of such words and phrases. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of ICP Solar Technologies Inc. to be materially different from any future results, performance, or achievements expressed or implied by the forward-looking statements. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties which are described under the caption "Note Regarding Forward-looking Statements" and "Key Information - Risk Factors" and elsewhere in ICP Solar Technologies Inc.’s Annual Report for the fiscal year ended January 31,2009, as filed on EDGAR at www.sec.gov. The risk factors identified in ICP Solar Technologies Inc. Annual Report are not intended to represent a complete list of factors that could affect ICP Solar Technologies Inc. Accordingly, readers should not place undue reliance on forward-looking statements. ICP Solar Technologies Inc. does not assume any obligation to update the forward-looking information contained in this press release.



Contacts:

ICP Solar Technologies Inc.
Sass Peress, 514-270-5770
Chief Executive Officer
or
ICP Solar Investor Relations:
Chris Witty, 646-438-9385
cwitty@darrowir.com

Source: ICP Solar Technologies Inc.