NEWS

NEW YORK, Jan. 16, 2014 /PRNewswire/ -- Lot78 Inc. (OTC: LOTE), Ollie Amhurst CEO of Lot78 says, "We are very pleased to be launching our women's collection in such a prestigious store as Harvey Nichols. This will enable us to reach out to a new customer and ensure further exposure of our brand."

Harvey Nichols was founded in 1831 as the first fashion lifestyle boutique. Today it represents the ultimate fashion experience, renowned both in the UK and internationally for its edited selection of brands across fashion, beauty, fragrance, lifestyle and food.

Harvey Nichols currently has stores in London, Leeds, Birmingham, Edinburgh, Manchester and Bristol in the UK, Dublin in the Republic of Ireland and internationally Riyadh, Hong Kong, Dubai, Turkey and Kuwait. The London flagship store is located in the heart of Knightsbridge, London's most fashionable and exclusive shopping district.

In addition to its fashion retailing business, Harvey Nichols successfully redeveloped the top floor of the London flagship store to create a Restaurant, Bar, Cafe, Wine Shop and Food market which have become destinations in their own right. A similar concept operates from the top floors of all Harvey Nichols full-size stores. Harvey Nichols launched its first stand-alone restaurant in 1996, the highly successful OXO TOWER Restaurant, Bar and Brasserie, with spectacular views of the River Thames.

November 2012 saw the opening of Beauty Bazaar, Harvey Nichols, a globally innovative concept that provides the ultimate luxury beauty experience and the UK's first, one-stop beauty destination. Utilising 22,000 square feet of retail space, the store extends across three floors in the heart of Liverpool's fashion hub – Liverpool ONE.

In April 1996, Harvey Nichols obtained a full listing on the London Stock Exchange and for the subsequent period of almost seven years remained as a listed company. February 2003 saw the return of Harvey Nichols to private ownership and Harvey Nichols Group Limited is now owned by the Hong Kong based retail magnate, Dr. Dickson Poon whose retail businesses extend to North America, Europe, Japan, China and South-East Asia.

Further information on Harvey Nichols can be found on the website: www.harveynichols.com

About Lot78 Inc. - 
Lot78 Inc. is a trend-setting leader in the design, marketing, distribution and sale of urban apparel – retailing under the brand name "Lot78" in five continents, including: North America, Europe, Asia, Australia, and South America.  Lot78 has been featured in US Weekly, Elle Magazine, Financial Times, Harrods Magazine, The London Evening Standard, and Grazia Magazine as an emerging global brand.  

Lot78 Inc. is quoted on the OTC in the United States of America under the symbol LOTE.OB. For more information, please visit www.lot78.com.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include, among others, Lot78's products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

SOURCE Lot78 Inc.

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